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Why Graphic Design Is Necessary For Your Business

By Melanie Doncas | Inspiration

As a business owner, you’ve no doubt had to focus on graphic design at some point or another. However, have you ever stopped to wonder “why is graphic design necessary?” and what exactly are its main purposes?

Graphic design isn’t just about making your website look good and putting together a logo. It's also about understanding what will work on your marketing materials, how to use color effectively, and how to make sure everything you produce looks professional. Graphic design is a vital part of any business, therefore it's important that you understand how to use it to its full potential.

Here are the five reasons why graphic design is important to your business!

importance of graphic design

1. Graphic Design Helps You Stand Out From the Competition

When it comes to marketing and branding your business, graphic design is an important part of the equation, as it helps you stand out from the competition and attract new customers. It does this by giving you an opportunity to visually communicate what makes you different from other companies who offer similar products or services as yours.

Take Facebook ads, for example, which 70% of marketers use to promote their products or brands. Each day, the platform’s 1.98 billion daily active users are inundated with ads from competing brands, yet effective graphic design is what allows businesses to stand out from the pack.

facebook ads via design

Graphic Design is also an essential part of your brand identity package (your logo, website design, print collateral, etc.) These elements all give your business its own individual look, thus helping it to stand out from the competition more effectively.

When your logo, website, and other marketing materials look good, it's also easier for people to understand what you do and how they can benefit from working with you. This makes it easier to attract new customers who are looking for someone like you.

2. Graphic Design Builds Trust in Your Brand

Graphic design is a visual representation of your brand and can make all the difference in how people perceive you. When you have strong graphic design, it gives your company an air of professionalism and trustworthiness. It also shows that you care about the small details and understand what it takes to be successful in today’s competitive business environment.

According to research, 94% of the first impressions formed about a brand’s website are design related. This is especially important when you're trying to attract new customers. When people see a website that looks professional, they're more likely to trust what you have to say and buy from you.

A well-designed media kit, on the other hand, can encourage people to invest their time in learning more about your brand or product, which will ultimately lead to increased sales conversions.

design media kits

3. Graphic Design Is a Visual Form of Communication

What about the importance of graphic design in communication? By using certain types of fonts, colors, symbols, and images, graphic design can communicate essential information in seconds – without the need for verbal cues.

In fact, the ultimate goal of graphic design is to visually communicate your message in a way that will get people to take action, whether that's as simple as engaging with your social media post, joining your email newsletter, or even purchasing your products. Don’t just take our word for it though. According to research, ads in color receive 42% more engagement than the same ads in black and white. Take this example below featuring a color and black and white version of the same ad. Which one grabs your attention more?

digital communication via design

Graphic design can be used for marketing, advertising, branding, and other forms of communication. It’s not just about making things look good; it’s also about making them clear and easy to understand.

4. Graphic Design Creates a Memorable Impression

As a business owner, you want people to remember your company and connect with your brand from the get-go.

Good graphic design is one important way to achieve this goal. It can also help you build customer loyalty and establish your brand identity in the eyes of consumers. By creating a memorable brand, people will remember your business and feel like they already know it even before encountering it in person.

The use of a signature color, for example, can increase brand recognition by up to 80%.

A logo is another great way for consumers to recognize your brand and remember it. In fact, three-quarters (75%) of people recognize a brand by its logo alone. If you have an easily identifiable logo, people will also be able to associate it with your company and connect that image with the quality of services or products they’re receiving from you. This can help them feel more confident about doing business with you.

design logos

5. Graphic Design Is Cost-Effective

Graphic design allows you to create an affordable way to maintain a strong brand identity across your marketing materials and ad campaigns. It can also be used to help you create original content for your business, such as blog post imagery and social media posts

The majority of marketers use visuals in at least 81% of their blog posts, while 80% of digital marketers use visual assets in social media marketing – particularly as they’ve proven to deliver a 650% higher engagement rate than plain text posts.

design social media

As a small business owner, you may not have the budget for extensive print and television ads. But by using affordable resources such as BeFunky’s graphic design templates (which include free designs), you can create a cohesive brand image that will help people recognize and trust your company. This can be extremely effective at generating word-of-mouth marketing and building brand loyalty.

Graphic Design is Important for Every Business

Graphic design is an essential part of any brand, and it can be the difference between a successful business and one that struggles to get off the ground. Remember, good graphic design isn't just about making things look pretty, but also about getting your message across in a way that will resonate with your target audience and get them excited about what you have to offer.

Thankfully, BeFunky has all of the tools and features you need to create the perfect graphics for your business on a budget. Check out the Graphic Designer today to see just how helpful it is!

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