They say 'don’t judge a book by its cover', but a good cover can be the difference between business success and failure. Graphic design is a severely underestimated part of business success. Just think about it: before the customer even experiences your product or service, they are already evaluating it based on their first glance alone; ‘Oh, that one looks good!’
While the art of presentation may be crucial, learning how to ace it isn't as hard as you'd think. You used to have to pay the big bucks to get professional graphic design for your business, leaving you and your bank account in the red.
Until BeFunky's powerful arsenal of tools came into the picture, that is. Take a moment and say it with me: professional design is now free and only just a few clicks away!
There are certain features of a business’s marketing and branding that perform better than others, which you can effectively create with the easy-to-use Designer Toolset. Here’s how you can use the BeFunky suite to help turn your business from a sinner into a winner.
We all have wallets full of business cards. We hold onto them for a while, then ditch them when our wallet starts to look like George Costanza’s. However, studies have shown that customers will hold onto a card 10 times longer if it is aesthetically pleasing. Not only that, but for every 2,000 business cards handed out, a business’s sales will grow 2.5%!
It's well worth investing in the humble business card, especially if you can design them for free! Thanks to BeFunky's Designer Toolset, it's now easier than ever to design and bring your creations to life. Even beginners can make professional looking business cards! Just head over to the Templates section under 'Small Business' to get the party started.
Logos & Letterheads
A great logo and letterhead go a long way towards a business' success. It's the main symbol of your business and brand, giving customers a snapshot of what you stand for. It's the face of your company, and as such needs to be worthy of being on the cover of Time magazine.
To get your materials looking nice and professional, the Designer Toolset has specialized templates under the ‘Small Business’ tab for creating letterheads and graphics to help design your very own logo in the 'Graphics' tab. If you've already got a logo designed, you can add it as a vector graphic and use it on business card templates, letterhead designs, and anything else you want to create for your company.
It has been found that blog posts featuring graphics attract more than double the traffic of standard text-based posts (le gasp!). This means that skipping out on the visual aspects of your business may mean skipping on potential customers.
To avoid messy-looking posts or unprofessional looking graphics, you can head to the ‘Blogger Resources’ tab to find all sorts of handy ways to create photos that will captivate your audience. Capitalize on these features to create eye-catching photos and create everything from infographics to blog headers and beyond.
Social Media Graphics
96% of small businesses use social media marketing, which means that maintaining a presence on these platforms is a must for your business. Whether it's Facebook, Twitter, Instagram or the dying Google+, your business' profile will need a strong, professional presence on social media to get noticed.
Not so social media savvy? Head to the Social Media Graphics tab to easily design your own social media images that'll be sure to give your brand a boost. Choose a template that inspires you and then make it your own by customizing the text, fonts, images, and more. With drag-and-drop functionality and easy access to Pixabay for free stock photos, you'll be a social media maven in no time. It’s time to ramp up your social media game!
You shouldn’t have to spend a large portion of your budget on making your business look good. Taking pride in graphic design is a great way to attract your customers and gain a competitive edge. So go ahead and foster your creativity, save yourself some money and revamp your business with BeFunky’s Designer Toolset to start feeling the rewards today.
Looking for even more resources for your business? Check out the small business series here for a world of delightful tips!