Whether it’s day one or one-hundred of your blogging journey, there’s an important document you’ll need on-hand: a media kit. You see, media kits are no longer just for large companies or high-selling products; they’re also the perfect opportunity to showcase the best of your blog and help you stand out from the crowd.
While a media kit serves as a nice ‘humble brag’, they also have another important role: outlining the key facts and statistics about your blog to show a potential advertiser why they should work with you, along with what value you can add. If you’re suffering from media kit confusion, fear not. Today we’ll be walking you through the vital elements of a media kit, along with how you can make your very own in BeFunky’s Designer within just minutes. Let’s get started!
What To Include In A Media Kit
A successful media kit can be broken down into 7 essential elements: high-quality images, a blog logo, ad space specs, relevant links, important statistics, ways an advertiser can work with you, and previous collaborations / features. We’ll delve into each one in more detail below.
Let’s face it: no one wants to glance through a media kit if it resembles large chunks of unbroken text. The trick to making a media kit look inviting, as well as piquing your reader’s curiosity, is to include beautiful, high-quality images throughout. Firstly, you’ll want a professional-looking headshot to introduce yourself to potential collaborators. Make sure it’s well-lit and full of personality!
Secondly, you’ll want a series of stunning images that represent what your blog (a.k.a your brand) is all about. Use these to break-up sections of text and to provide visual examples of what you’re stating.
A high-resolution blog logo
There’s no doubt that you’d have some sort of logo in the header of your blog, so you’ll also want to use this in your media kit to make everything look cohesive. Don’t have a logo or simply need a re-fresh? We recently wrote a step-by-step post on how to create your own blog logo.
A screenshot of the blog homepage showing where ad space is available
Ok, so this is one you may not have thought about before, but if you’re going to offer ad spaces, you’ll need to show your potential advertiser where they are on your homepage.
Thankfully, this isn’t as hard as it seems, as you just need to take a screenshot of your homepage and edit it to include the ad spaces – noting their size and position.
Links to most well-read blog posts and features that are unique to your blog
Even if you’ve only been in the blogging game for a few short weeks, you probably have at least a few published posts that you’re really proud of. Highlight these in your media kit and be sure to link to them so brands and companies can get a feel for your blogging prowess.
This word has some bloggers shaking in their boots, but trust us, statistics are nothing to fear. Their purpose is to give some indication about the size of your audience and reach. If you’re a super newbie blogger and your stats are looking low, don’t fret. Be sure to mention milestones or growth you’ve experienced within a short time frame, for example: “in the past 30 days, my unique monthly readers have grown by 300%”. This is exactly what potential advertisers want to see.
In terms of what statistics you should include, we’ve listed these below:
- page views per month
- average page views (last 3 months)
- unique monthly visitors
- traffic sources
- reader demographics
- amount of email list subscribers
- social media followers
Thankfully, obtaining these statistics isn’t hard either, as there’s a few key places you can get them from. For page views, monthly visitors, traffic sources, and reader demographics, Google Analytics has got the goods. Just make sure it’s set-up for your blog so it can track this information for you.
Your amount of email list subscribers can be found in your email management platform, while your number of social media followers should be listed in each individual social media platform. Just log in to get the stats!
A list of the ways advertisers can work with you
Here’s a tip: when a company asks for your media kit, they’re hoping it contains all of the relevant information they need (and that they won’t have to go fishing for more details). This is why it’s important for you to also list the various ways advertisers can work with you, for example through sponsored blog posts, banner advertisements, or social media shout-outs.
Try to be as specific as possible, as failing to include vital information could see a potential advertiser look elsewhere. Ouch!
Examples of previous collaborations or features
If you’re a seasoned blogger, you may have been featured on other sites or on the social media profiles of note-worthy brands. Including these in your media kit (particularly in a ‘As Seen In’ section or something similar) highlights your popularity, as well as the fact that you’ve collaborated with other brands and companies before.
How To Design An Impressive Media Kit
Now that you know what needs to go in a media kit, it’s time to walk you through the simple process of creating one using BeFunky’s Designer. To get started, head to the Designer, before selecting Brochures from the Templates tab and choosing a layout that takes your fancy.
Pro Tip: You can also start with a completely blank canvas if you’d prefer! To do this, just select Custom Template from the Templates menu and enter your desired size. Too easy!
Once your brochure template loads, you can click on any individual elements to modify them. You can also delete sections of the design by selecting them with your mouse and hitting ‘Delete’ on your keyboard.
We’re going to begin with the top right section and turn this into an introduction about the blog. First, we recommend uploading your blog logo and you can do this by navigating to the Image Manager from the side menu and uploading your logo from your computer. Once loaded, just use your mouse to drag it into position.
We’re now going to edit the existing text to provide an introduction about the blog. When you click on any text in the template, you’ll notice a Text Properties toolbar appears. This allows you to adjust elements such as Font, Size, Color, and more. Double-clicking on the existing text will also let you modify it by typing.
Next up, we’re going to replace the existing imagery to better reflect the blog we’re promoting. To do this, click on the existing graphic and an Image Properties toolbar appears. From here, select Replace Image, before choosing your desired image from your computer. We’ve repeated this process for all of the imagery. You’ll also find a wide range of social media icons in the Design Elements tab under the Social Media category, or you can import your own social media icons to tie-in with your blog’s design.
Run out of textboxes to edit on your template? Fear not. You can always add new text to your design by navigating to Text in the side menu, followed by Add Text.
To make the media kit cohesive with the blog’s branding, you can also change the colors of the graphics (in this case, shapes) used in the template. To do this, simply click on each graphic and a Graphic Properties toolbar appears. From here, you can change the Color Overlay and Tint.
Additionally, you can add-in new graphic elements by navigating to Design Elements in the side menu (where those handy social media icons live!). There are so many to choose from, so be as creative as you want!
Pro Tip: Don’t forget to move your elements around until you’re completely happy with them. You’d be surprised with how a little tweak can create a big impact!
Now that one page of your media kit is complete, it’s time to repeat the previous steps to create additional pages so all of your vital information is included. Don’t fret if you can’t fit all of these details on the one page. It can actually be more effective to space this information out over a few pages to prevent your media kit from looking cluttered.
All that’s left to do is to save your media kit so you can begin introducing yourself to brands you’d love to work with! Just click Save in the top menu, before choosing a destination such as your computer, Dropbox, or Google Drive. It’s also recommended that you save your media kit template As A Project to either your computer or BeFunky account, so it’s ready to tweak as your statistics grow. Voila!
Check it out! A stunning three-page media kit that's ready to send off for future collaborations.
Thanks to BeFunky’s Designer, designing your blog’s very own media kit has never been easier (or more fun). Head to the Designer to create yours today!