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6 Online Tools All Small Businesses Should Be Using

By Melanie Doncas | Inspiration

Running a small business requires wearing multiple hats and juggling numerous tasks. Thankfully, the digital age has brought us tons of online tools designed to simplify and automate our daily to-do’s. These tools can help you save time, improve efficiency, and ultimately, grow your business. Whether you're a solopreneur or small business owner, leveraging online tools is essential for staying competitive in today's fast-paced business landscape.

If you’re wondering what online business tools are worth signing up for, you’re in luck. We’ve revealed 8 must-have online tools that every small business should use. From project management to social media marketing and analytics, these tools will revolutionize how you run your business!

1. Trello

Managing projects effectively is crucial for the success of any small business. Fortunately, there are plenty of project management tools available to help you stay organized, meet deadlines, and deliver high-quality results. Trello is a visual collaboration platform that allows you to create boards, lists, and cards to track your projects from start to finish. With features like due dates, checklists, and file attachments, Trello ensures that nothing slips through the cracks.


2. Hootsuite

Social media marketing is a must for small businesses. However, managing multiple social media platforms, scheduling posts, and analyzing their performance can be time-consuming. That's where social media marketing tools come in.

One marketing tool is Hootsuite, a social media management platform that allows you to schedule and publish posts across various social media channels from a single dashboard. With its advanced analytics features, Hootsuite also provides valuable insights into your social media performance, allowing you to optimize your strategies and engage with your audience effectively.


3. Google Analytics

To make informed decisions and drive your business growth, it's crucial to have access to accurate and comprehensive analytics. Luckily, there are plenty of analytics tools available to help you track key metrics, identify trends, and gain valuable insights into your business performance.

One such tool is Google Analytics, a free and powerful web analytics platform that allows you to track website traffic, user behavior, and conversions. With its advanced features, Google Analytics enables you to measure the effectiveness of your marketing campaigns, optimize your website performance, and make data-driven decisions.

google analytics

4. Google Drive

Another valuable online tool for small businesses is Google Drive. It eliminates the need for physical storage devices by securely storing and providing access to files from anywhere with an internet connection. It offers 15GB of free storage, which is usually sufficient for small businesses.

Files can be organized into folders, shared with team members or clients, and collaborated on in real time. Using Google Drive's suite of office tools, you can store spreadsheets, documents, and presentations. For more storage space and advanced features, paid plans with up to 30TB of storage are available. With Google Drive, accessing files becomes hassle-free and convenient.

google drive

5. Shopify

If you run an online store, Shopify is also a must-have tool. It’s an all-in-one e-commerce platform that allows you to create, manage, and grow your store with ease. You don't need to be a tech expert or hire a web developer. Shopify's user-friendly interface and drag-and-drop functionality make it simple to design and customize your store.

It provides features to manage inventory, process payments, and track sales. You can integrate marketing tools to drive traffic and promote products. With its mobile app, you can manage your store on the go. Shopify equips your e-commerce business with the right tools for success.


6. Squarespace

In today's digital age, having a professional and visually appealing website is crucial for small businesses. Thankfully, Squarespace is a user-friendly platform that allows you to create a stunning website without coding or design skills.


It offers a range of templates and customization options to suit your business needs. Squarespace features drag-and-drop functionality, mobile responsiveness, and built-in SEO tools. You can easily integrate e-commerce functionality, blogs, and social media feeds. With Squarespace, you can have a professional-looking website up and running quickly and affordably, without hiring a web developer.

7. Mailchimp

Email marketing is effective for connecting with your audience and driving sales. Mailchimp is a user-friendly online tool that revolutionizes email marketing. It offers templates, customization options, and analytics tools.

With Mailchimp, you can create professional-looking emails, automate campaigns, and track results. Segment your audience, personalize messages, and schedule campaigns for maximum impact. Measure open rates, click-through rates, and conversions. Mailchimp helps nurture customer relationships and drive growth for small businesses.


8. BeFunky

Obviously, we had to include BeFunky. But not just because we're biased – visual content plays a crucial role in capturing the attention of your audience. Whether it's social media posts, blog graphics, or marketing materials, having eye-catching visuals is essential. This is where BeFunky comes in. Our powerful online design tool allows you to create stunning graphics, edit photos, and design collages without any design experience.

BeFunky’s creative suite offers a wide range of templates, fonts, and design elements to help you bring your creative vision to life. Whether you want to create a social media banner, a logo for your brand, or a beautiful photo collage, we’ve got you covered.

Which of These Best Online Business Tools Will You Use?

By embracing these online tools for businesses, you can streamline your processes, reach your target audience, and stay ahead of the competition. And if you’re looking for the perfect place to start, we recommend checking out our Graphic Designer, Photo Editor, or Collage Maker to see how they can transform your small business within just a few clicks!

Graphic Design, Simplified.

Photo Editing. Simplified