Learn Designer Tutorials

How to Design On-Brand Facebook Graphics for Your Posts

By Melanie Doncas | Designer Tutorials

While Facebook was once mainly used for sharing photos and updates with your loved ones, the platform has certainly evolved over the last couple of years. Now, Facebook posts serve as an important part of any business's marketing strategy – whether it’s announcing a huge mid-year sale or simply telling your followers about your latest blog post. But forget mediocrity; If you want your Facebook posts to shine, they’re going to have to look awesome too.

Thankfully, BeFunky’s Facebook Post templates make it possible to design graphics that grab attention, all without you having to hire a designer or know how to use graphic design software. With drag-and-drop simplicity, you’ll have the best Facebook posts on the block! Keep reading to find out how.

How to Create Custom Facebook Graphics Using BeFunky

Ready to learn how you can customize our Facebook Post templates for your own marketing purposes? To begin, head to BeFunky’s Graphic Designer.

Step 1: Choose a Facebook Post Template

In the Start a Design menu that appears, expand the Social Media category and click on Facebook Posts. Click on a template that takes your fancy, then select Use This Template to get started.

choose a facebook post template

Step 2: Insert Your Own Imagery

First up, we’re going to swap out the template’s existing image for one that suits your own business or brand. To do this, select the image with your mouse and an Image Properties panel will appear. From this toolbar, click Replace, then choose an image from your own Computer’s files.

replace image properties

Want to use a stock photo instead? Navigate to the Image Manager tab in the main menu to the left, followed by Search Stock Images to access BeFunky’s huge library of free-to-use images.

Step 3: Edit the Existing Text

Next, we’re going to edit the template’s existing text to represent your own message and details. To do this, simply double-click on any text box you wish to edit and begin typing. When you select a text box, you’ll also notice a Text Properties panel appears. From here, you can change things such as the font, font size, text color, spacing, and more.

change text properties

To change the color of the text, for example, click on the Text Color box and select a new color from the palette that appears. You can also use the Eye Dropper Tool to select a color already present in your template, or type in your specific color’s HEX code, if you know it.

Step 4: Change the Background Color

You can also change the background color of your template by navigating to the Customize tab in the main menu on the left. Select a color from the available swatches or choose a custom color.

use eye dropper tool for background

Step 5: Add Graphics

Finally, you have the option to jazz up your Facebook post with some graphics, such as shapes, symbols, lines, and more. To access BeFunky’s massive library of these, just click on Graphics in the main menu to the left, followed by Search Graphics.

search graphics

In the Graphic Library that appears, use the search bar, Style filters, and Popular Tags to find the type of graphics you're looking for – there are hundreds to choose from! Just click on all the ones you love to add them to your workspace. You'll find them in the Your Graphics section of the Graphics tab once you close out of the Graphic Library.

Step 6: Arrange and Customize Your Graphics

Once you’ve selected your graphics and exited the Graphic Library, just drag and drop them onto your template. You'll notice that any time you have a graphic selected on your template, you're able to resize and reshape it using the blue circles and white rectangles around it.

change image properties

Drag it anywhere you'd like on your template, then feel free to use the Graphic Properties panel to customize it in a variety of ways.

Step 7: Save Your Facebook Post Design

When you love how your Facebook Post Graphic looks, click the Save button at the top of the page. Choose the destination of your choice, such as your computer, Google Drive, or even directly to your Facebook feed!

save your facebook graphics post

We also recommend using the Save as Project option, as this allows you to save your template as an editable BeFunky file. Then, you can easily revisit it in the future and swap out the text or images for your next Facebook post while keeping everything else on-brand.

Before and After

With just a few minutes of your time, you too can create an on-brand Facebook post to generate more engagement than ever before!

facebook graphics before and after

When to Use Facebook Post Templates

Now that you know how to design an on-brand Facebook Post within just minutes, you might be wondering when, or why, you should do so. Here are just some scenarios where you should share your Facebook Post template with your following!

Promoting a Sale

Is there anything more exciting than holding a sale for your products or services? Your customers get to grab a bargain, while you can enjoy a boost in sales during the special promotion. It’s a win-win!

facebook graphics sale

Don’t let your audience simply scroll on by. Choose a Facebook Post template that’s bold, eye-catching, and totally on-brand to get them clicking onto your website within just seconds.

Driving Traffic to a New Blog Post

So, you’ve just spent hours, if not days, planning and perfecting your latest blog post, before finally hitting "publish." Now, don’t let those efforts go to waste! Facebook has become a sea of websites promoting their latest content, but you have an ace up your sleeve.

facebook graphics blog post

Use a Facebook Post template to create a professionally designed promotional image in just minutes, and you’re sure to stand out from the pack.

Making Big Announcements

If you have a big and exciting announcement to make to your followers, then now is not the time to do so through a plain, text-based status update. Break the news to them in a more visual manner with a Facebook Post image – the more eye-catching and on-brand, the better!

facebook graphics announcement

Whether you’re opening a new store, moving your shop online, or have just released a new product line, ramp up the excitement factor using a pre-designed Facebook Post template.

Inspiring Followers With a Photo Quote

We love inspiring quotes to lift them up, and with the recent health pandemic happening across the world, we can all do with a motivational pick-me-up.

facebook graphics quote

Another bonus of creating a beautiful photo quote is that your followers will want to share it with their own audience, and so on. This ripple effect provides excellent exposure for your brand or business.

To Keep Your Feed On-Brand

These days, your branding is everything, and for good reasons too. It establishes credibility, communicates what you’re all about, and establishes familiarity and loyalty among your audience.

facebook graphics on brand

Graphics That Make Your Facebook Posts Pop

Facebook Post templates make it very easy for you to use the same or similar template layouts, as well as color schemes, fonts, and more, to keep your imagery – and feed – beautifully on-brand. Try our library of templates and graphics for yourself!

Graphic Design, Simplified.

Photo Editing. Simplified