Instagram can be a powerful social media platform for small businesses and when used efficiently, it can also boost your business’s exposure, fans, and sales! By staying true to your brand on Instagram, you can attract thousands of potential clients or customers. Here’s how to use Instagram to grow your small business fast!
Quality comes first:
When it comes to creating an eye-catching, cohesive, and popular Instagram account, quality is the key. You don’t want to upload images of a less than desirable quality, as this will result in people not wanting to engage with your account and potentially your business. Aim to capture only crisp, clear, and visually striking images using your phone and don’t hesitate to edit them using a photo editing app like BeFunky’s Photo Editor before posting them on Instagram.
Aiming to post on Instagram at least once per day is vital, as you want your small business to regularly show up in people’s feeds without spamming them (i.e avoid posting any more than 3 – 4 times a day). Plus, each time a person engages with your new images, their activity shows up in their followers’ activity feeds. This creates the potential for others to stumble upon your account.
Keep your target audience in mind:
Because you are running a small business, chances are that you have already thought long and hard about who your specific target audience is. On Instagram you need to be even more specific; what images do they like the most? What are they most passionate about? This will allow you to narrow your own Instagram account down to just images of things they actually want to see. For example, if you run a motivational coaching business, perhaps your followers would enjoy eye-catching and inspirational quote images? BeFunky’s Designer Toolset helps you to create these with ease.
Socialize and engage with others in your niche:
Discover and engage with other small businesses in your niche on Instagram through following their accounts and leaving genuine comments on their images. It’s important for small businesses to support other small businesses, and this ‘networking’ may lead to some collaborative opportunities in the future! Chances are that those you engage with on Instagram will usually engage with your account in return, helping your audience and reach to grow.
Use the right hashtags:
Don’t opt for generic (and spammy) hashtags such as #followforfollow, #likeforlike, or anything similar to those. To maximise your reach on Instagram and put your account in front of those who will genuinely love it, you need to concentrate on which hashtags you use. Ones that are specific to your niche will attract the most exposure. Another great tip is to include your hashtags in a comment underneath your initial caption to keep it looking neater.
And if you didn't know already, BeFunky's got a pretty neat Instagram that's filled with all sorts of tantalizing hashtags (and epic photos, of course).
It’s been proven time and time again – those who write down their specific goals and include a timeframe to achieving them have the most success. Think about your Instagram goals and write them down to begin working towards them successfully. For example, how many followers would you like to have gained by the end of the month, within six months, or even after a year? What individual steps are you going to take in order to achieve those numbers?
Keep track of your progress and embrace analytics sites such as Iconosquare to see what’s working for your small business’s Instagram account, as well as what’s not working. Analytics will also tell you what hashtags are working best for your niche, as well as what times of the day you should post images in order to gain the most engagement from your followers. This is a sure-fire way to growing your small business’s exposure on Instagram as fast as possible!
Lastly, you should promote your small business’s Instagram account as much as possible. Be sure to mention your account on your own website or online shop page, as well as on your other social media channels, in your email signature (WiseStamp is helpful for this!), or even via word of mouth when you meet potential customers and clients. You can even use BeFunky's Designer Toolset to create just about anything you'll need for your small biz including business cards, letterheads, Etsy banners and more.
It’s also important to give people a reason to follow you on Instagram. For example, do you share discount codes on Instagram only? Or perhaps you share a behind-the-scenes look into the daily running of your business. Be sure to spread the word about this and watch those new fans of your small business continually grow!
If you enjoyed this article, then you’re sure to love reading about How To Brand Your Business With BeFunky.
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