If you run your own business, you probably already know the importance of cohesive branding. After all, branding ties in with what your venture is all about, including your style, philosophy, and the products or services you have on offer. Cohesive branding goes beyond your website or blog, however, as it also extends to your presence on social media.
When it comes to social media though, there’s one powerhouse that’s showing no decline in popularity: Facebook. With over 2.98 billion monthly active users, Facebook is the third most visited website following Google and YouTube. Therefore, there’s no doubt that having a Facebook Business page can help businesses not just increase awareness, but sales too.
But how can you make your Facebook business page stand out from the rest of the pack? Luckily, BeFunky has all the tools necessary to make Facebook business pages look professional, without the graphic design know-how. Oh, and did we mention these tools are free? Keep reading to find out more!
Your Facebook Business Page at a Glance
There are a few different sections of a Facebook business page where you can incorporate your branding. These include your:
Your profile photo is a small thumbnail image that represents your business, particularly when you comment on other people’s posts or your content appears in the newsfeed. It is also featured prominently in the top-left corner of your business’s profile page. This image is cropped to a circle and displays at 176 x 176 pixels on desktop and 196x196 pixels on smartphones.
Your cover photo or banner has the most ‘real estate’ on your page, as it’s positioned at the very top. It’s displayed with a 16:9 aspect ratio and must be at least 400 pixels wide and 150 pixels tall. This image is the first thing a user will notice when visiting your business page, so use the space to showcase your products or services, as well as to capture the essence of your company.
Call-to-Action (CTA) Button
This customizable button appears prominently on your profile underneath your cover photo. It encourages visitors to take a specific action, such as "Contact Us," "Learn More", "Shop Now," "Book Now," and more.
Your intro consists of a brief description or “tagline” for your business, which is displayed on the left of your profile, underneath your profile photo. In this section, businesses can provide a short description of their company, including details about their mission, history, products, and services. Below this, your page also showcases other details about your business, including the category your business belongs to, contact information, website links, and more.
All of the photos you post to your business’s Facebook profile will appear as thumbnails within this section on the left side of your page.
Often, the reason a Facebook user will follow or 'like' your business page is so they can receive your posts in their home feed. This lets them keep up to date with any content you post, including product updates, special deals, or company news. Try to keep these posts as visual as possible, as this will boost your engagement rates. You’ll also want to keep them on-brand so they tie in with the rest of your page (and reinforce what you’re all about).
Tips For an Engaging Facebook Business Page
Whether you want to know “What should I put on my Facebook business banner?” or “What would be a good choice for a Facebook business page profile picture?”, we’ve got you sorted. Here are some best practices to keep in mind when setting up your Facebook business profile.
Use the Right Business Name
Because your social media presence goes hand-in-hand with your website and online/physical store, you’ll want to ensure your profile name remains the same across all channels. This not only helps to boost your brand recognition but also allows customers to find you quickly and easily.
Choose a Profile Picture that Shows Off Your Business
Your profile picture is the first thing that people see when they visit your business page, so you’ll want to ensure it looks professional and represents who you are as a company. If you work within professional services, for example, you might include a photo of your team wearing business attire. If you sell organic skincare, on the other hand, your profile photo might feature elements of nature.
Fill Out Your About Section
Writing a compelling About section is an important step to getting people interested in your business and keeping them coming back for more. Start by describing your business: write about what you do, who you serve, and why visitors should choose your business over another one like it. You should also include examples of how customers benefit from using your products or services.
Finally, don’t forget to showcase a mission statement. This should describe why your business exists, including the purpose behind its existence as well as its goals and objectives going forward into the future.
Add a Call-to-Action Button
A Call-to-Action (CTA) button is a powerful tool for driving traffic to your website and increasing engagement. It can be used for a variety of purposes, including:
- Directing people who arrive at your Facebook page directly to a landing page where they can sign up for your email list, download an eBook or whitepaper, or take some other desired action
- Promoting content you've created on another platform such as YouTube or Twitter
- Generating leads through ad campaigns
Keep Your Personal and Business Pages Separate
Your business page should be used for posting relevant, engaging content that relates directly to what your company does. This could include links to articles about trends in the industry or news about competitors, product announcements, sales promotions, and more. As a rule of thumb, don't post anything personal on your business page. It might confuse customers or damage trust in your brand.
Create an Engaging Cover Photo for Your Facebook Business Page
The cover photo is the first thing that people see when they visit your Facebook business page. It's important to use an engaging image that reflects the brand and identity of your business, as well as its values, mission, or goals.
When creating a new cover photo for your page, choose an image that is high quality. A blurry or low-resolution picture won't look good on its own, so make sure you take some time to find one that looks crisp on all devices (phones, tablets, and desktop computers).
You should also ensure it's relevant to what your business does, so consider using photos of your products or services. You could even use your cover photo to highlight testimonials from satisfied customers.
How to Make a Business Facebook Profile Picture
Now that you know the important components of a Facebook business page, along with some tips for success, it’s time to perfect your own company’s page. To begin, we’re going to show you how to create the perfect profile photo for your business.
Get started by heading to BeFunky’s Photo Editor and opening your chosen image. Remember, you want this to be on point with your branding, so choose something that is cohesive with what your company is all about.
Step 1: Crop Your Profile Photo
Although Facebook displays your profile photo as a circle, you will be required to upload this image in square format first. If you need to crop your photo into square dimensions, navigate to the Edit menu, then click Crop.
Click where it says Freeform to access the dropdown menu, then select Square 1x1. Ensure Lock Aspect Ratio is checked and drag the corners of the crop selection to increase or decrease the cropped part of your photo. Then, click Apply.
Step 2: Resize Your Profile Photo
To maintain the best resolution for your business’s profile photo, you’ll want to follow the size requirements set out by Facebook. So, what size is the Facebook business profile picture? The minimum recommended dimension for a Facebook profile photo is 180 x 180 pixels. The platform then shrinks this down to the optimal size, based on the device being used to view your business profile.
To resize your photo to these dimensions, click Resize within the Edit menu.
Then, type “180” into both the Width and Height sections. Click Apply to finalize your changes.
Step 3: Add Your Logo or Business Name
If your chosen profile photo isn’t already your logo, then you might consider adding it to your image to further enhance your branding and boost recognition. You can choose to add your logo by uploading it in the Image Manager tab in the menu on the left.
If you don't yet have a logo, navigate to Text in the left-hand menu and click Add Text.
A Text Properties toolbar will appear, along with a text box on your photo. To edit what this text box says, just click it and begin typing. Additionally, the Text Properties panel lets you edit properties such as font, size, color, alignment, and more.
Pro Tip: Do you use a specific color for your company’s name? If you know the color HEX code of that particular shade, you can simply type it straight into the allocated section in the Color Picker.
Step 4: Save Your Facebook Business Profile Photo
All that’s left to do is to save your profile photo and upload it directly to your Facebook page. We recommend saving your project first (either to your computer or BeFunky) so you can access it in the future should you need to (i.e., to change your company’s font or pair it with a different background image).
You can then save your profile photo directly to Facebook, ready to set as your profile photo. To do this, navigate to Save at the top of the screen, followed by More, then Facebook.
Final Facebook Business Profile Photo
Ta-da! Wasn’t that easy? This picture is on-brand and will be easy to see on your profile.
How to Make a Banner for a Facebook Business Page
Next up, it’s time to create an on-brand and compelling header image for your Facebook business page. To get started, visit BeFunky’s Graphic Designer.
Step 1: Choose a Facebook Page Cover Template
In the Templates tab, navigate to Social Media, followed by Facebook Page Covers. Select a template that takes your fancy, then click Use This Template to begin editing it.
Step 2: Swap Out the Existing Photo
Next, we’re going to swap out the template’s existing photo for one that reflects your own brand. To do this, just click on the image, then from the Image Properties toolbar that appears, click Replace. This will allow you to locate an image file from your computer.
Alternatively, you can use a stock image from our huge library instead. To access this, navigate to Image Manager in the main menu on the left, then click Search Stock Images.
In the library, you can type your search term into the search bar or browse popular search tags. Click on the image(s) you wish to use and these will be added to your Image Manager. From the Image Manager, you can then drag and drop the image onto your template.
Step 3: Add Your Own Text
Now that your image is in place, we’re going to edit the existing text to better reflect your company’s own branding. Click on any text within the template and begin typing to edit what it says. You’ll notice a Text Properties panel will also appear, letting you change features such as the font, size, color, and more.
Keep in mind that the left side of your page’s cover photo will be partially covered by your profile picture and it may be cropped and resized to fit different screens. Therefore, it’s best to keep your text as centered as possible to avoid having any letters or words cut off.
Step 4: Save Your Facebook Business Cover Photo
Once you’re happy with your header image, just click Save in the top menu, before saving it as a project, then uploading it directly to your Facebook page.
Final Facebook Business Cover Photo
All it took was a few simple tweaks to create this on-brand cover photo.
How to Create On-Brand Facebook Posts
Once you’ve added a profile photo and cover photo to your business page on Facebook, you might also be wondering how you can add some well-designed Facebook posts into the mix. BeFunky’s Graphic Designer is also home to a wide range of pre-designed Facebook Post templates (including free ones). We’ve even got a handy tutorial to show you how you can customize one within minutes.
On-Brand Facebook Business Profiles Made Easy
Facebook can be the key to your business’s success, so you’ll certainly want to ensure your profile is up to scratch! With the help of BeFunky, creating on-brand and captivating profile photos and cover photos for your business page is super easy!