How to Use Social Media for Your Real Estate Business
Social media marketing is no longer optional for real estate agents – it’s a must if you want to build a competitive brand. Between listing new properties, connecting with local buyers and sellers, and staying top of mind in a competitive space, you’re constantly juggling different types of content: Property listings, testimonials, virtual tours, market updates, recently sold announcements, and more. That’s why having the right tools is key to staying consistent without spending hours on social media marketing.
The Graphic Designer makes social media simple with professionally designed real estate templates, free design assets, smart reformatting, and all the photo editing tools you could need. With the Designer at your side, you can focus less on making content and more on closing deals.
Social Media Templates Made for Real Estate
Whether you're announcing a new listing or promoting your services, the Designer’s real estate templates work hard so that you don’t have to. These templates are created by professional designers, making them sure to stand out on anyone’s feed. They’re fully customizable and can quickly be reformatted for different types of posts and platforms. Here’s a peek at all the templates the Designer has to offer:
Posts for Every Platform
BeFunky’s social media post templates are perfect for announcing new listings, celebrating recently sold properties, sharing client testimonials, or introducing yourself to your local community. Whether you’re on Instagram, Facebook, Twitter, or LinkedIn, these templates give you a visually engaging way to build your brand.
In just a few clicks, you can insert your own photos and replace the existing colors and fonts. BeFunky allows you to save the templates you’ve edited and re-use them later – allowing you to post faster and with better brand consistency.
Professional Social Headers
First impressions matter – especially online. Our social media header and banner templates are ideal for giving your real estate social accounts a cohesive, recognizable look. Create matching Facebook cover photos, LinkedIn banners, and even YouTube channel art to instantly elevate your professionalism and let visitors know they’re in the right place.
Stories for Instant Engagement
Instagram stories are where your personality and brand storytelling can really shine. Use our vertically-formatted story templates to give followers a behind-the-scenes look at a new listing, highlight before-and-after renovation shots, or preview upcoming open houses. Story designs can even be created right from your smartphone for real-time updates.
Versatile Flyer Templates
BeFunky has plenty of flyers designed specifically for real estate agents and listings to shine. Repurpose these for social media with ease using BeFunky’s Smart Resizer. Simply take any print-friendly design and reformat it to the perfect dimensions for social media posts or stories. No need to start from scratch – just resize, tweak, and post. It’s one of the easiest ways to get more mileage out of your marketing materials.
How to Customize a Real Estate Template
The BeFunky Graphic Designer was built with ease of use in mind, making it a straightforward tool even if you have limited design experience. It also allows you to access the Photo Editor and enhance your images without ever leaving the platform. Here's how to make one of the Designer’s real estate social media templates your own in just a few minutes.
Step 1: Choose a Template
Open up the Real Estate category of the Graphic Designer to access the full collection of design templates. Or, navigate through the Social Media category to find various template options for posts, stories, and headers. Or, head directly to our collection of Real Estate templates. Photos and text are easily replaceable in the Designer, so pick a template that aligns with your brand and has room for all the information you want to share.
Step 2: Replace and Edit Imagery
Real estate is a visual industry, which means imagery is everything. First, upload your property listing photos to the Image Manager from your device, Google Drive, or Dropbox.
To replace an image in your social media template, simply drag and drop your own photo from the Image Manager onto an existing placeholder image. To make your listing images pop even more, click on them and choose Edit Image.
This will lead you to the in-platform Photo Editor where you can adjust brightness, correct colors, straighten horizons, and even remove clutter. Here we’re going to use it to replace the sky in this cloudy listing photo:
We’re also going to brighten the foreground in another image so that this unique housing feature stands out.
Step 3: Customize Text and Branding
Once you’re done editing images, return to the Graphic Designer. Head to the Customize tab to change the background to align with your own brand color palette.
Click on any text box to update it with your property details or promotional message. The Designer makes it easy to adjust fonts, sizes, colors, and spacing. Keep your messaging clear and concise for maximum impact.
You can use the Color Picker to match your template to your brand color palette, and even save brand colors for future use. If you're working with a team or brokerage, this helps create a unified, recognizable look across posts.
For additional visual interest, you can add one of BeFunky’s thousands of vector graphics to the existing template, or upload your business logo if you have one.
Step 4: Save and Post
Once your design is ready, simply click Save to export and download your new real estate social post. A high-quality PNG will maintain the best resolution across digital platforms.
In just a few minutes, we’ve turned this basic real estate template into a beautifully branded social media story that will grab attention no matter the market.
Build Your Real Estate Brand With Ease
Whether you're a seasoned agent or just getting started in the industry, having a reliable and flexible design tool makes a huge difference. BeFunky’s real estate social media templates empower you to create stunning marketing materials that match the speed and demands of your business. From listings and testimonials to virtual tours and open house announcements, everything you need for your real estate business is just a few clicks away. Design your first post in the Graphic Designer today!
