Whether you’re brand new to the world of blogging or you’ve been around for awhile, one thing is for sure: there are a lot of bloggers in the world. Like, millions. With so many blogs on the internet, how can you make yours stand out?
Since blogs are such a visual platform, the best way to stand out (besides writing great viral content) is with blog graphics like your header logo. This is the first thing anyone sees upon visiting your site. Consider it like store signage or a book cover - it’s a quick snapshot of what your blog and brand is about. Since first impressions are super important, you’ll want to put your best foot forward with your logo design.
If you’re thinking a great blog logo will take an experienced graphic designer, think again. BeFunky's Designer has all the tools, typography, and graphics to help you create your own logo and set your blog apart! All you need is a great design idea and we’ll teach you how to do the rest. Let’s get started!
What Makes A Great Blog Logo
If you don’t know the first thing about logo design, a great place to start is looking at other blogs in your niche and creating a Pinterest board just for logo ideas. This is for pure inspiration and analyzing what you’re loving about other logos, not for copying them. Look for fonts that intrigue you, layouts that excite you, and colors that remind you of what you want your brand to be. You’ll start to notice a trend amongst the logos that are well done. Here’s what we think all great blog logos have in common:
They’re Branded. We’ve talked about the importance of branding for business, but here’s the thing: if you treat your blog like a business it might actually become one. Branding your logo with an intentional color palette, typography, and style will help you stand out in the sea of other blogs. Whether your goal is to monetize your blog or simply increase your traffic, a well-branded and memorable logo is necessary.
If you haven’t established a brand identity for your blog, creating a mood board is a great place to start! You can brainstorm color palettes, typography you love, and different layouts. These things will all play a huge role in your logo design.
They’re Easy To Scale. Great logo designs look impressive at their full resolution and when they’re shrunken to watermark photos. This means straying from a design with super intricate fonts that become unreadable or messy when you size down.
They Capture The Blog’s Personality. Here’s the thing about personalities - everyone’s is unique. There may be blogs with similar personality or vibes, but at the end of the day, no two people behind those blogs are identical (not even identical twins!). It’s important to establish your own unique voice and let that personality come through in your blogging and blog design, including your logo.
Spend some time listing out some qualities in your own personality you want to reflect in your blog. Do you want it to be fun, sarcastic, intellectual, comedic, or a combination of sorts? Whatever you choose to represent, make sure it’s reflected in your logo and overall brand.
They’re An Original Idea. This one sounds like a no-brainer, but the amount of bloggers copying other blog logos is staggering. If you’re serious about blogging, it’s important that you come up with a design that’s original, stands out, and is memorable.
How To Design Your Blog Logo
Now that you know what goes into making a great blog logo, it’s time to get your design on! With your ideas for a logo in mind, head to BeFunky’s Designer and click on Blank Templates, followed by Blog Resources. From here, you can choose the best template size for your blog header. We're starting with a common blog header logo size, which is 2000 x 800.
Next, click on the Customize tab from the main menu on the left and click the first tile under Background Color. In the Color Picker toolbar that appears, select the icon titled Transparent (it looks like a white square with a red dash over it). Your entire canvas will now have a transparent background for you to design on! It'll have a checkered appearance, but trust us. It will remain transparent once you save the logo as a .png file after your design work is complete.
Now it's time to get creative. Click on the Text tab in the main menu, followed by the Add Text button. You'll be presented with a text box for you to start typing out your blog's name. Using the Text Properties toolbar that appears any time you click on your text boxes, choose relevant fonts and colors for your brand. If you have an established font for your blog that's stored on your Computer, use the search bar in the font selector. Just type in the font name and it'll appear!
Pro Tip: Have a specific color code you want to use? When you click on Text Color, type the hex code into the field and you'll have the perfect hue!
From here, feel free to add graphics and really make your blog logo stand out. In the Design Elements tab, you'll find hundreds of graphics to use in your blog logo project. Search the categories until you find one you love, then click on it to add it to your template. Use the Graphic Properties toolbar to easily customize the Color Overlay, Tint, and more!
Pro Tip: Need to move a graphic behind your text? Click the Options button in the Graphic Properties menu, then select the Move Backwards icon.
When you’ve finished your new blog logo, click the Save button at the top of the Designer and remember to Save As .PNG. This last step is critical for keeping your background transparent instead of white. Now all that’s left to do is upload your new blog header and marvel at your creation!
Ready to create your own logo? We’ve got all the tools you need and then some! Click the link below and don’t forget to share what you’ve created via your blog URL in the comments section. Happy logo designing!