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The Best Poster Maker for Your Small Business

By Melanie Doncas | Designer Tutorials

When you’re running a small business, finding easy and affordable ways to market your products or services is key. One of the most effective and versatile methods you can use is a poster. Whether you're announcing your grand opening, promoting an upcoming sale, hiring new team members, or advertising a workshop, posters are a great way to grab attention and get your message across.

If you’re wondering, “how do I create a poster for my business?”, you’re not alone. With BeFunky’s Poster Maker, you can design stunning marketing posters in just a few clicks! Our creative suite even allows you to combine these beautifully designed digital poster templates with the powerful editing features of our Photo Editor, so you can customize every detail and truly bring your brand to life. The best part? You don't need any design experience to get started! Keep reading, because we’ll show you how.

Why Posters Are a Must-Have for Small Businesses

Posters are one of the most tried-and-true marketing tools for small business owners. This is because they’re:

  • Versatile: You can use posters for events, promotions, hiring, brand awareness, and so much more.
  • Cost-effective: If your small biz is on a small budget, you can still create successful posters. Along with our free poster templates, you can also opt to print your posters at home for next to nothing.
  • Attention-grabbing: A well-designed poster can turn heads and drive real engagement. Plus, you have ultimate control over how it looks and the message it conveys.
  • Flexible: Posters can be shared digitally on social media, via email, or printed out and displayed in high-traffic areas.

Wondering if you should go digital or print? The best strategy is often a mix of both. Printed posters are perfect for local reach (like in your storefront, community bulletin boards, or event spaces), while digital versions can be shared online to reach an even wider audience.

How to Create a Poster for Your Business Using BeFunky

To get started, head to the Poster Maker and select your favorite poster design. Then, just follow these 4 steps!

Selecting a grand opening poster template from Poster Maker’s template library.

Step 1: Add Your Photo

Firstly, you’ll need to add a photo to your poster template that represents your own brand and marketing message. Navigate to the Image Manager in the main menu on the left, then upload a file from your computer or click Search Stock Images to use a stock photo from our library.

Simply drag and drop your new image onto the existing image to replace it.

Poster template in editing mode with a photo being dragged in to replace the placeholder image.

Step 2: Customize the Text

Now, it’s time to add in your own details to your poster template. Double-click any text box you wish to change, and you can simply type what you want it to say. From the Text Properties panel which appears when you click on a text box, you can also adjust things such as the font, text size, text color, spacing, and more.

Poster with headline text selected and Text Properties panel open for font and size adjustments.

To add a new text box to your design, just navigate to Text, followed by Add Text.

Step 3: Customize the Graphics

You can add graphics to your poster template by clicking on Graphics in the main menu on the left. You can add some basic shapes or click Search Graphics to access our huge library of clip art, symbols, illustrations, and more. Once selected, drag and drop the new graphics onto your canvas and move or resize accordingly.

Poster editor with graphic icons being added and the Graphic Properties panel active for customization.

To change the colors of any graphics, click the graphic or shape you wish to change, and a Graphic Properties panel will appear. From here, you can adjust the color overlay, tint, drop shadow, and more.

Poster editor with graphic icons being added and the Graphic Properties panel active for customization.

Step 4: Save Your Marketing Poster

Finally, all that’s left to do is to save your poster design so it’s ready to share with your target audience. Click Save at the top of the screen, then select your desired save location and format. 

Final poster design with Save menu open, showing file format and quality options for download.

Ready to print and share your poster? BeFunky makes it easy to design once and print as many times as you need. To maintain the highest quality for printing, we recommend saving your poster as a PDF file in Print Quality. You can then choose to print your poster at home or have it printed by a professional printing company. This decision will largely depend on your budget, as well as your required size, paper quality, paper finish, and more.

You can also share your poster digitally. Simply upload the image file to your social media, website, or anywhere else you wish to promote it.

Before and After: A Small Business Poster That Turns Heads

A few quick changes to the imagery, text, and colors gave this poster template an entirely new look. It’s incredible how small adjustments can make such a big impact!

Customized poster with business photo, updated text, and refined colors for a branded, eye-catching look.

More Poster Ideas to Inspire Your Small Business Marketing

The Poster Maker is loaded with templates you can use for all kinds of business marketing needs. Here are a few more ideas to inspire your next campaign:

We're Hiring Posters

Attract top talent with a stylish "We’re Hiring" poster. Look for templates that have space for job details and contact info. We recommend including an eye-catching photo that gives potential applicants a glimpse into your company culture and conveys why they would want to apply for the position. Don’t forget to polish up your photo using our Image Enhancer first! Using powerful AI, the Image Enhancer balances exposure, adjusts contrast and shadow, and emphasizes key colors in your photo – all in one click.

Two hiring posters featuring staff portraits, bold headlines, and clean layouts with brand-focused design.

Sale Posters

Promote your next big sale with a bold and head-turning poster design. One way to truly capture attention is through embracing pop art inspired imagery and colors. You can use the Background Remover tool to cut out your product images or promotional graphics, for example, then place them against a vibrant and colorful background. For an even bigger visual impact, why not experiment with the Pop Art photo effects or apply the Pop Comic GFX Artsy effect to give your images a fun, graphic novel feel?

Two sale posters with Pop Art effects, cutout images, and vibrant comic-style backgrounds.

Workshop and Event Posters

If you're hosting a workshop or event, choose a template with ample room to highlight important details like the date, time, and location. You can also further personalize your workshop poster template by including a portrait or headshot of your workshop’s teacher or host. Did you know you can use the Portrait Enhancer tool in our Photo Editor to perfect these headshots? This one-click tool automatically smooths skin, brightens eyes, whitens teeth, and evens out lighting – all while keeping the final look natural and professional.

Two workshop posters with enhanced portraits and clear text for event details on contrasting layouts.

Create Your Small Business Poster Today

With the digital poster maker, bringing your small business marketing ideas to life has never been easier. Whether you need a poster for a grand opening, seasonal sale, hiring event, or creative workshop, you’ll find digital poster templates that are easy to customize and print or share online.

Ready to create your own poster to market your small business? Check out the Poster Maker to see just how amazing it is!

Create Posters That Draw a Crowd


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