Flyers might be the most traditional form of real estate marketing, but did you know that they’re also still one of the most effective? Even in today’s digital age, flyers generate more engagement than a humble social media post. Everyone owns a mailbox, after all, yet not everyone is present on social media (believe it or not!).
Real estate flyers are also extremely effective because they can be passed along to a friend, family member, or neighbor who is contemplating selling or buying. In fact, a survey last year by the National Association of Realtors found that 64% of home sellers found their agent not through using the internet, but instead via recommendations from their loved ones. Now that’s what we call successful word-of-mouth! Additionally, 17% of homebuyers chose to directly contact a real estate agent they already knew about (i.e. through targeted marketing such as flyers) before hunting online for a suitable vendor.
Once upon a time, it used to be the norm for real estate companies to hire-out their flyer design to an agency, resulting in added costs (and therefore, added stress!). Thankfully, BeFunky's Designer features an easy-to-use Flyer Maker that makes this a thing of the past! It’s now easier (and cheaper) than ever before to create your own real estate flyers. Don’t have any previous design knowledge? Don’t worry! The Designer’s pre-made real estate flyer templates will sort you out in no time!
What Makes A Great Real Estate Flyer
The good news is that when it comes to creating successful real estate flyers, the simpler they are, the better! We recommend featuring just 4-5 photos in your design, as any more may leave the viewer feeling overwhelmed. Don’t forget to make these photos as vibrant and as eye-catching as possible too, as surveys show that this can boost sales by up to 80%. Cha-ching!
Likewise, you should only focus on using a maximum of two different fonts throughout your flyer, particularly ones which complement, rather than clash, with each other. You want your information to be as easy as possible to read, so utilize fonts which won’t have them squinting just to make out what your flyer says!
Another important element of your flyer design is the color scheme, and again, you’ll want to keep this as minimal as possible. While all the colors of the rainbow will instantly attract attention, now is not the time to use them! Stick to just one or two cohesive colors and pair these with neutral shades to tie it all together. People are 55% more likely to pick up a full-color piece of mail first, so use this to your advantage!
When designing a real estate flyer, people often stumble over what information or elements to include in their design. Don’t worry though, we’re going to break down each of these below to ensure you get it just-right the first time:
It seems pretty self-explanatory, but the very first thing your potential buyers will want to know when they pick up your real estate flyer is exactly where this property is. Be sure to include as much information as possible, including street number, street name, town / city, state, and postcode.
Breakdown of rooms
Viewers will also want to instantly see how many bedrooms, bathrooms, and car spaces the property has available. You can easily incorporate these into the home’s description, or why not use symbols to represent this information clearly and succinctly?
Does the property have a swimming pool? Or perhaps it’s close to amenities such as shopping centers and transport? Whatever positive aspects your property has going for it, be sure to list these in a prominent space on your flyer. After all, you want to show your audience why this property is the perfect place for them!
A website for the listing
Those who are interested in finding out even more about this property (such as to view extra photos or seek additional information about your company) will undoubtedly want to take to the web. Therefore, it’s important that you provide them with the listing’s website, even if it’s just a link to your company’s homepage from which they can easily navigate to find the specific listing! This will also expose potential buyers to other similar properties you’re currently selling.
QR code to the listing’s online page
For those of you unfamiliar with QR (Quick Response) codes, they’re basically a small, pixelated image that can be scanned by smartphones to take a user to a specific webpage or other form of online content. You can easily create one using a QR code generator before linking it up to your listing’s webpage. This allows you to keep your flyer as uncluttered as possible, as you can store all of the text-heavy information online and direct your readers here with a simple, scannable code. Too easy!
How To Create A Real Estate Flyer In BeFunky
If you’re overwhelmed by the amount of work it takes to design a successful real estate flyer, don’t worry - BeFunky’s real estate flyer templates have already been pre-designed by professionals and are so simple to customize in minutes! You can use the templates as a handy guide as you drag-and-drop images and change out the text to suit your own property listing. To start creating your flyer, head to the Flyer Maker and select your favorite design to get started.
The first thing you’ll want to tweak on your flyer template is the imagery, as you’ll need these to represent your own listing. To do this, simply click on the image you wish to change before selecting Replace Image in the Image Properties toolbar that appears.
This will open your own files on your computer, letting you select a new photo to insert into your design.
Now that your imagery is in place, it’s time to focus on your color scheme! Your template contains design elements that can easily be edited using the Graphic Properties toolbar that appears when you click on them. From here, you can alter things such as Color Overlay, Opacity, Blend Mode, and more.
The third and final step is to edit the text already in your pre-made template so that it reflects your own listing. Thankfully, this is super easy, as selecting any text box within the flyer template will bring up a Text Properties toolbar, which lets you experiment with things such as Font Family, Font Size, Spacing, Paragraph, Color, and more. Double-clicking the text also allows you to edit what it says.
If your real estate flyer is still missing that certain wow-factor, then you can also insert design elements such as symbols, lines, social media icons, logos, and more by navigating to Design Elements in the menu on the left.
Once you’re happy with your flyer’s design, all that’s left to do is to save it to a destination such as your computer or Dropbox. This then gives you the digital version of your real estate flyer, so you can send it off to the printer, as well as use it online for additional marketing. We also recommend the Save as Project option, as this will let you to come back and edit your design in the future should you need to (for example, to fix typos or even to reuse the template for your next listing).
More Tips For Success
Okay, so you’ve designed your eye-catching real estate flyer, printed a bunch of copies, and you’re now ready to sell that property! Before you go forth and conquer, here are some additional tips for success to ensure you put your best foot forward.
First impressions count
The open house is often the first viewing potential buyers will have of your property, so it’s important to make a great and lasting impression!
You’ll want to have your printed flyers easily accessible to those entering the house, so ensure a staff member (or even yourself) is there at the front door ready to greet visitors with a copy. Additionally, you can also place the flyers at various points throughout the house, such as on the kitchen counter or dining table. For bonus points, don’t forget to attach a stack of your flyers to the sale sign at the front of the premises, so even when you’re not on-site, passers-by won’t have to miss out. After all, you need to get those flyers in as many hands as possible to increase your chances of selling it!
Embrace digital marketing too
As we mentioned in the section above, it’s also important to keep a digital file of your real estate flyer design so you can use it in other forms of online marketing. You can share the digital version of your flyer via social media or even through an email newsletter to increase your marketing efforts and put the property in front of as many eyes as possible. Combining both offline (i.e. print) and digital (i.e. online) marketing like this allows you to reach consumers at different times in more places, such as at work, on-the-go, or in the comfort of their own homes.
There’s a template for that…
While we’re on the topic of social media, we thought we’d also remind you that you can utilize BeFunky’s Designer for other marketing materials too, such as templates to help you create professionally-designed Facebook, Twitter, and Instagram posts, as well as a Brochure Maker. Don’t just stop at a successful real estate flyer! Be sure to get your other marketing materials up-to-scratch too.
You don’t need to waste money outsourcing your real estate flyer designs when the BeFunky Designer is here to help. Now you’re ready to sell more houses!