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How to Use Social Media for Your Real Estate Business

By Melanie Doncas | Designer Tutorials Inspiration

When you think of real estate marketing, you might think of print advertising such as flyers and postcards, but social media also plays a vital role in this mix. Not only does it help you build brand awareness amongst your local followers, but 99% of millennials and 90% of baby boomers begin their home search online these days. If you’re not marketing your properties across online channels such as Instagram, Facebook, and Twitter, then you’re doing yourself, and your business, a disservice!

real estate agent marketing tips

Many real estate agents worry about the cost of hiring a pro to create their social media images, as they simply haven’t got the time – or design skills – to do it themselves. Well, guess what? BeFunky’s Graphic Designer is the solution to your woes, as it has all the social media templates a realtor could need to promote their business successfully. Simply swap out the photo and text and you’ll be looking like a social media whiz in no time!  

Types of Real Estate Content to Post on Social Media

So, what types of real estate content should you be posting across your social media channels? Here are the most popular types of content to share with your following, all of which should result in more likes, shares, and of course, sales!

Eye-Catching Property Photos

We know visual content performs best on social media, but when that visual content showcases the house of people’s dreams? It’s certainly going to attract some attention!

just listed real estate postcard templates

Share high-resolution photos of your just listed or upcoming properties to pique your audience’s interest and get them lining up for a viewing. Don’t forget to pair the photos with a caption detailing the property, as well as your contact details for follow-ups.

Open House Details

Want more potential clients at your open house? Increase each property’s potential interest by sharing the details of which homes people can look at and when.

open house real estate marketing tips

This is a great way to give those houses which have been on your books for a long time some extra attention. After all, you don’t want them to be forgotten about!

Client Success Stories

Showcase a more ‘human’ side to your company on social media by showcasing the photos, stories, and testimonials of those who you’ve already helped find their dream home.

real estate social media marketing tips

Not only does this showcase your successes, but it also helps to boost the credibility of your company and encourage social proof, encouraging others to reach out to you for their real estate needs.

Educational Content

Not everyone in your following will currently be looking to buy or sell a home, so how can you still target your social media content to them?

real estate social media content

The solution is to also share educational content as part of your social media marketing strategy, whether it’s a blog post about renovating a kitchen on a budget, a checklist on how to keep your bathrooms clean, or a video post with tips for pet-friendly homes.

Your Business Milestones

If you’ve just sold your 100th house, made the shortlist for the best businesses within your local area, or have been in operation for exactly one year, why not share it with your following?

how to use social media for real estate

Accolades such as these help to highlight the success of your business and encourage your audience to cheer along with you.

How to Customize a Social Media Template for Real Estate

Ready to create your own real estate social media graphics? To get started, head to BeFunky’s Graphic Designer. In the Templates library, simply type Real Estate into the search bar then hit Enter. This will bring up the wide range of real estate social media templates you have to choose from.

real estate templates by BeFunky

Just click on the template that takes your fancy, followed by Use This Template to begin.

Instagram templates for real estate by BeFunky

First, we’re going to swap out the template’s existing photo for one featuring the property you wish to market. To do this, click on the image you want to swap and an Image Properties toolbar appears. From here, click Replace and you will be prompted to open an image from your Computer.

how to use Instagram for real estate marketing

Once your chosen image is in place, it’s time to change the template’s existing text to reflect your own information. Simply double-click any text box and type in what you would like it to say. You’ll also notice that when you click on a text box, a Text Properties toolbar appears. From here, you can adjust elements such as the Font, Size, Color, Spacing, and more.

how to use social media for real estate marketing

In the Font section, there are heaps to choose from, including ones with multiple options, such as light, bold, semi-bold, etc. Alternatively, you can click the ‘+’ symbol to import your own fonts from your computer or choose from hundreds of Google Fonts to add, right from within BeFunky.

how to add your own fonts in BeFunky

Want to change the text color? Just click on the colored square in the Text Properties toolbar and choose a color from the Color Palette, type in your specific color’s HEX Code (if you know it!) or use the Eyedropper Tool to select a color from your template.

how to use HEX color picker in BeFunky

If there are any graphics on your template (such as this line), you can also click on them to bring up a toolbar which allows you to change their color or various other elements.

instagram templates for real estate by BeFunky

You also have the option to insert your own real estate company’s logo, if you wish. To do this, just navigate to Image Manager in the main menu to the left, followed by Computer. Then, simply drag and drop your logo into place on your template.

facebook templates for real estate by BeFunky

Once you’re happy with how your real estate social media image looks, it’s time to save it so it’s ready to share with the world. Click Save at the top of the screen, then choose your desired save location. You even have the option to upload it directly to your Facebook, Pinterest, or Twitter, if you’d prefer.

how to create social media graphics for real estate in BeFunky

And that’s it! Simple, right?

Final Results

Whether you want to market your real estate business on Instagram, Facebook, Twitter, YouTube, or any other kind of social media platform, BeFunky has all the social media templates you need to design images that look pro.

social media templates for real estate by BeFunky

Ready to boost your real estate social media game and increase your leads, sales, and success? Look no further than our Graphic Designer’s easy-to-use social media templates to help you get the job done! 

Graphic Design, Simplified.

Photo Editing. Simplified