Learn Inspiration

How to Design an Effective Real Estate Brochure

By Peter Latriano | Inspiration

When you have a real estate brochure, everyone will know you mean business. They offer an unbeatable way to present your listings to the world and sell homes faster. But unfortunately, creating a professional quality brochure usually means hiring an expensive design agency. Until now! Thanks to BeFunky’s Brochure Maker, you can take advantage of easy-to-use templates to design beautiful real estate brochures in a matter of minutes. It’s a simple and effective way to hook your audience, present your properties in the best light and sell homes like it’s nobody’s business.

Make Every House Look Like A Home

When it comes to real estate, appearances are everything. A beautiful photo can either make or break a sale, which is why it’s incredibly important that the homes in your brochure look their absolute best. To make sure they always appear picture-perfect, go into BeFunky’s Photo Editor and upload your image.

To show the home you're selling in the best light, click on Exposure from the Edit menu, and adjust the settings. If the weather wasn’t ideal on the day you took the photo, turn Brightness and Highlights up to lighten the sky and create the illusion of sun. If there are unattractive shadows on your image, make them disappear by clicking on Paint from the Exposure tool menu and turning up Fill Light. Then, click and drag your mouse over the shadows to make them fade away.

Using Sharpen is another effective way to instantly improve the appearance of any home. To apply the effect, select Sharpen from the Edit menu. Then, click on the triangle icon labeled Smart Sharpen and adjust the Amount using the sliding scale. The more you increase the intensity of the Sharpen tool, the crisper and clearer the details in the home will become. It’s a great way to highlight ornate wood carvings, carefully crafted stonework and other intricacies that make a home beautiful and unique.

BeFunky photo editor for real estate

Pro Tip: If you go overboard with the Sharpen tool, you can either reverse or erase the effect by selecting the appropriate icon from the Paint menu.

Remove Distractions and Add Curb Appeal

Unsightly objects can distract viewers from focusing on the home you’re selling and create a cluttered image. Maybe there’s a hose lying in the front yard ruining a picturesque garden shot. Or, maybe a cat is peering out a window and stealing the spotlight from decorative palladium windows. With the Clone tool, you can easily get rid of these distractions and put the focus back on the home you’re selling. To start, leave the Edit menu, enter the Touch Up menu and select Clone.

Then, you will want to select your source, or the part of your photo you would like to replicate and use to cover up that garden hose or pesky cat. When you hover your mouse over your image, a circular shaped target will appear. This target will be used to select your source.

Next, customize your target's Brush Size and Brush Hardness, and hover it over your source area. (To cover the garden hose, I used a patch of grass as my source. For the cat, I used another window for my source). When your target is perfectly placed, click your mouse to select your source. After you do, a second circle will appear. Use it to select the part of your photo you would like to cover up. Then click your mouse over that area, and watch as your source selection makes kitty (or any unwanted object) disappear.

editing real estate photos with BeFunky

Pro Tip: To select a new Clone source on the fly, hold the Ctrl/Command key and click on your new source point.

Brochures That Get Realtors Results

Being a realtor can be challenging. Not only do you need to make sure your sales go through quickly, but you also need to help each client find the perfect home. With BeFunky’s Brochure Maker, you can easily accomplish both. By offering a range of easy-to-use design tools, our brochure creator makes it simple for you to make beautiful brochures that highlight your listings and make them move fast.

To create your own real estate brochure, go into the Designer and select Brochures from the Templates menu. Then, select a real estate brochure design.

BeFunky brochure maker for business

Pro Tip: Use photos that show a variety of angles, lighting conditions and perspectives to keep your brochure visually interesting.

Design that Stands Apart

For your first step, you’ll want to replace the template images with photos of the properties you’re selling. To do so, just enter the Image Manager and upload your freshly spruced up photos. Then, simply click on your new images and drag them onto the template. When you do, they will automatically lock in place and cover the default template images.

You can also change the color scheme in your brochure. Click on the icon labeled Background from the menu on the left side of the screen, and you’ll be presented with a range of customization options. You can use one of our Color Presets for a quick and easy selection, or you can click on Current Color to choose from a much wider selection of hues.

BeFunky brochure maker for real estate

Pro Tip: Always use complimentary colors when changing the background and design element colors in your brochure.

Always Professional. Always Easy-to-Use.

With BeFunky, you’ll be able to design stunning brochures that’ll help make your listings sell fast. Even if you don’t have an eye for design, you’ll be able to use our Brochure Maker to customize your images, personalize your messaging and create impressive brochures in a few simple steps.

When you’re ready to change the messaging and font in your real estate brochure, click on Text from the menu on the left-hand side of the screen. Then, add your real estate agency name, contact information and describe what makes your business special. Do you work in a niche market? Tell your audience about it. Is there something your agency does better than anyone else? Be sure to make it known. No matter what it is that makes your real estate agency stand out, make sure you let your audience know about it.

Brochure maker by BeFunky

Pro Tip: Always keep your copy short, sweet and to-the-point!

Final Results

With our Brochure Maker, you’ll be able to design beautiful brochures that’ll help you put up more sold signs. If you’re not sold on it yet, be sure to try our brochure creator for yourself!

brochure design by BeFunky

With our brochure templates and all the customization options you could want, it's easy to create professional marketing materials for all of your real estate needs!

Be Sure That Your Brochure Stands Out

Photo Editing. Simplified