You may be inclined to think that business cards are no longer relevant in the digital age, but here’s the surprise: they still remain one of the most essential networking tools for your business.
Statistics show nearly 10 billion business cards are printed each year in the United States alone, with that figure showing no signs of decreasing. If you’re wondering why the humble business card is so important, the reasons are plentiful. Networking is all about creating a genuine and face-to-face connection, and this is where tools such as social media and email fall short. Present someone with eye contact, a friendly handshake, and a perfectly-designed business card however, and you’re onto a winner!
Business cards can also be kept in a wallet, pinned to corkboard, or displayed on a desk for future reference, helping them to remain accessible well after the battery life of a phone or tablet dies. We might be becoming a paperless society as everything moves online, but business cards are one piece of the puzzle that we just don’t want to part with yet. When it comes to networking successfully, a professional-looking business card can do much of the hard work for you, as it helps your company to remain memorable, as well as providing all of your important contact information in a single, handy space.
But how can you create the perfect business card without having to fork-out cash for a graphic designer? The answer lies in BeFunky's Designer and the range of ready-made business card templates it offers!
What Makes a Great Business Card
We all know a great business card can help your product, business, or services stand out from the crowd. Firstly though, let’s look at what separates the brilliant cards from the boring ones:
One important aspect of any business card is that it contains all of the necessary information a potential client needs in order to get in touch with you, including your phone number, email address, website URL, and the location of your business (i.e. street name, number, city, and postcode). If you’re a digital nomad who likes to run their business online and on-the-go, then an exact location might not be necessary.
Another vital part of any business card is your business’ name (or your name if you are advertising a service you specialize in, such as photography, business coaching etc.). The name should be one of the most eye-catching elements on your business card, as helping others to remember this can play a significant role in the success of your services. Next time they require the products or services of [insert your occupation here], you certainly want to be the first who comes to mind!
Additionally, your business card’s branding needs to be on-point. By this, we simply mean that the color scheme, logo, fonts, and imagery needs to be cohesive across your entire visual presence – whether it’s your website, social media platforms, or other marketing materials. Doing so can help your audience recognize your business instantly (before they even spot your logo!).
Speaking of visual presence, you’ll also want to utilize the space of your business card perfectly to prevent it from looking like a poorly-designed mess. To do this, pay attention to things such as alignment and spacing. You’ll want your text and imagery to be aligned in a way that makes sense and is visually pleasing (for example, text placed on the right side of the card should be right-aligned etc.). You’ll also want to include spaces to break the text up and make it more legible.
Gone are the days when business cards lacked personality in order to be seen as ‘professional’. Now is the time to inject your business card with as much personality and style as possible! You want it to be a unique and true representation of your business to help you stand out from the rest of the pack. You can easily do this by experimenting with different layouts, shapes, colors, fonts, and imagery. Studies show that prospective clients hold on to a colored card 10 times longer than a standard white card, so ditch the blah and embrace the beauty of color!
When it comes to designing your perfect business card, don’t be afraid to think outside of the square! (Or should we say rectangle?)
How to Design Your Business Card with BeFunky
Now that you know what makes a great business card, it’s time to put your skills to the test and create your own! If it sounds tricky, don’t fret – BeFunky’s Designer contains several templates that will help you whip-up a professional-looking business card in no time. Once you’re in the Designer, you can access the business card templates in the Templates section, underneath Small Business. Scroll down to see all of the available templates, before clicking to select your desired style.
Notice how these templates all measure 1050 pixels x 600 pixels? That’s the perfect 3.5”x 2” ratio to creating the ideal wallet-sized business card!
On your chosen template, you can simply click on individual elements such as text or graphics to edit or rearrange them. Dragging the element with your mouse will move it around, while clicking on text twice should allow you to type in that text box. Want to delete an element altogether? Just select it with your mouse and hit the Delete button on your keyboard. Simple as that!
You'll find that a Text Properties appears when you click on a text box in your template. In Text Properties, you’re able to alter the Font Family, Font Size, Spacing, Paragraph Alignment, Color Opacity, and all the things that allow you to customize your text the way you want it. In the Font Family tab, you’ll find loads of free fonts to use from the Ours category. Theses are all the fonts that BeFunky has curated for you to use in any project. If you’ve got a font stored on your computer that you want to include in your business card, simply find it in the Yours tab in the Font Family section. In the Yours list, you’ll see every font stored on your computer, even the ones you’ve recently downloaded.
You’ll also notice that a Graphic Properties toolbar appears when you click on any graphic in the template. With this toolbox, you’re able to change the Color Overlay, Opacity, Blend Mode, and more! Here, I’ve chosen to change the Color Overlay of the rectangle graphic to a light pink, which is a more cohesive look for my business.
Not happy with the changes you just made? Simply select the Undo arrow in the toolbar at the top of the Designer to erase that step. Too easy!
You can also change the background color of your card design by selecting Background from the vertical toolbar on the left. If you want your background to be a photo or image instead, you can upload this via the Image Manager, also in the vertical toolbar. You have the option to import an image from your computer, BeFunky, Pixabay, or Facebook. With Pixabay alone giving you access to over one million free stock images, it’s the perfect place to start if you haven’t already got an image ready to go!
If your business card design is looking a little bland, try adding additional graphics such as symbols, lines, social media icons, and more from the Design Elements section of the vertical toolbar. Now your design is almost ready to make its way into the world. Hooray!
Once you’re completely happy with your business card, the final step in the BeFunky design process is to save it to a destination such as your computer or Dropbox. We also recommend the Save as Project option, as this will allow you to come back and edit your design in the future should you need to (for example, to fix typos or alter contact information down the line).
Now that you’ve designed a nifty-looking business card, you’re probably wondering how and where you can show it off! This brings us to our next section…
Your business card is an important networking tool, but there are also some other tips and tricks you can use to bring your A-game to the business stage.
We know what you’re thinking though: where can I find networking opportunities to begin with? Thankfully, the answer is quite straight-forward. A platform called MeetUp.com allows you to find and join networking events and groups within your local area. All you need to do is search what you’re looking for, join the groups that interest you, and keep an eye on your MeetUp calendar. There are literally thousands of events being created for the sole-purpose of networking all around the globe, so you’re sure to find something within your city.
As you can imagine, there are also some do’s and don’ts of networking, so we’ll give you a quick rundown of these below!
- Bring more than enough business cards with you, as these are vital for helping your new contacts not only remember you, but be able to follow up with you too.
- Receive business cards from others, as well as handing out your own. You’ll want to keep their cards somewhere you won’t lose them either, as it’s a great tip to touch base with them the next day and thank them for the encounter. This has ‘professionalism’ written all over it!
- Be quick, concise, and accurate when introducing your business or services. This is known as an elevator pitch, so practice yours before the event and you’ll know exactly what to say.
- Ask questions, as this shows that you are genuinely interested in what the other person is saying. Just be sure not to over-do it! (Because no one likes a pop quiz).
- Research some of the people you will meet beforehand, if possible. Try to locate their LinkedIn profile or website to discover if you have any common ground, such as interests, education, or employment history. It’ll help to establish a greater bond and make you more memorable (which is exactly what you want!).
- Be timid or anti-social. Networking events are for, well, networking, so be sure to put your best foot forward.
- Confuse networking with speed-dating. Remember, the aim of networking is to develop meaningful business relationships, so it’s better to spend more time talking to one or two people, than it is to have quick and shallow conversations with thirty people.
- Go for the hard-sell. Convincing someone to buy your product or services can happen gradually down the line, but for now, you just want to make a great (and lasting) impression.
Ta-da! Thanks to the BeFunky Designer and its simple-to-use templates, you’re now ready to work-it on the business stage. With your freshly-designed business card in-tow and by following the simple advice above, you’re sure to ace your next networking event!