Humans are an extremely visual bunch, so it comes as no surprise that mood boards have become a vital part of any project that we set our minds to.
When you think about mood boards, the first image that probably comes to mind is a perfectly curated Pinterest board, based around a particular theme or aesthetic. While Pinterest has no doubt boosted the popularity of mood boards, the two remain similar, yet not exactly on the same level.
You see, Pinterest is a great place to begin your mood board creation process, as it allows you to save various ideas into the one board which you can access at any time. Mood boards, however, take this a step forward, allowing you to hone-in on the ideas that truly reflect your project’s direction by neatly curating them in collage form. Mood boards, as opposed to Pinterest, shouldn’t require scrolling. You want to cut to the chase and see all of your visual ideas in one glance.
When it comes to getting those creative juices flowing, mood boards pack a serious punch. The best bit? They’re also super easy and quick to create, as BeFunky’s Collage Maker has a number of mood board templates just waiting for you to drag and drop your ideas into!
When To Use A Mood Board
Firstly, let’s break down exactly what a mood board is. According to the dictionary, it’s “an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept”.
There are plenty of projects that require you to create a mood board, so we’ve given these a quick run through below.
Branding a new company
Branding is an important part of any company, as you’ll want to visually communicate your values and develop a cohesive aesthetic that sets you apart within your industry. Often, there are a lot of elements that go into branding, including logo design, fonts, color scheme, imagery, and more. Presenting these in a mood board is the perfect way to collate your new company’s branding, plus you can easily tweak it until you’ve got the perfect combination of visuals that sum-up your brand!
Branding a campaign
Similar to branding a new company, you’ll also want to go through the same process when branding a campaign. There are plenty of elements to think about when developing a campaign, so you’ll want to curate these visual cues into a mood board to ensure your vision comes to life. It’ll also help others involved in the campaign to fully grasp what the project is about, allowing everyone to be on the same page.
When developing a mood board for a campaign, you’ll need to ask yourself the following questions:
- What is our overall aim?
- Who is our target audience?
- What is our product / service about?
- How do we want people to feel when they view or use our product / service?
- What visuals will help us achieve this?
You don’t have to be part of a company to make use of mood boards, as even humble school projects can benefit from having one! Mood boards will particularly benefit concept-driven work, such as visual arts projects, photographic assignments, creative writing, etc.
A perfectly-designed mood board will propel your creativity even further and help you stay on track with your school project’s theme.
Remodeling your house
When undertaking the challenge of a house remodel, you’ll be thinking about finishings, wall colors, flooring, furniture, décor, and more. Rather than leaving these ideas hidden away in a dedicated Pinterest folder, you’ll want to curate them into a simple mood board to serve as a constant reminder of your overall vision. It’s a great way to keep those involved with the remodel in-line with your vision too!
Communicating concepts for an event (like a wedding!)
One of the most important parts of planning an event is developing a theme or color scheme that ties everything together. Take weddings, for example. Not only do you want to make the big day something that is unique to both you and your fiancé, but you’ll also want to communicate these concepts through every stage of the event, from the Save the Dates and wedding invites, right through to the table centerpieces, reception décor, and thank you cards. All of this planning is bound to stress you out, often leaving you wondering if you’re on the right track. This is where mood boards come to the rescue, helping you to get all those ideas out of your overflowing mind and onto a single page for constant reference.
These are all common examples of situations that benefit from the creation of a mood board. Mood boards aren’t simply limited to these scenarios however, as they can be used any time you need to communicate ideas in a visual manner.
How To Create A Mood Board With BeFunky’s Collage Maker
Now that you know what mood boards are and what they’re used for, it’s time to head to the Collage Maker to create your own. You’ll then find yourself in the Image Manager, so the first thing to do is upload the images that you want to include in your mood board. You can upload an image from your computer, or clicking on the button with three dots (next to Computer) will also allow you to upload an image from BeFunky, Facebook, or even Pixabay’s extensive library of free-to-use stock photos.
Want BeFunky’s Collage Maker to create an ideal layout for your chosen photos? If you have a BeFunky Plus account, you’re in luck! Simply select Collage Wizard at the top of the Layouts tab and this feature will create high-resolution collage layout options to include all of your selected images – no pesky cropping required!
With your images uploaded, it’s time to select a mood board template that takes your fancy. To do this, navigate to Layouts in the side menu. There are plenty of pre-made templates waiting for you to simply drag and drop your chosen photos into each cell. You’ll even find ones suitably-sized for Facebook covers and Pinterest if you wish to use your mood board on social media. Here, we’ve chosen one of the Featured layouts.
You can also adjust the width and height of your mood board or individual cells by clicking on the edges and dragging with your mouse.
Now for the fun part – it’s time to add your images! Navigate back to the Image Manager and start dragging and dropping your images into their chosen cells. You can also add extra cells to your layout by dragging an image and allowing it to hover in-between two cells (i.e. where you’d like the additional cell to be created). Once the black lines appear to indicate where your new cell will be created, you can drop your image into place.
Not happy with an image’s placement? Just drag it into another cell to reposition it.
There is also an Auto Fill option which will automatically fill each cell in your layout with your images. Alternatively, clicking the X button will clear all of your images from your mood board layout, in case you want to start-over.
With your images perfectly in place, the next step is to add text to your collage to communicate your concept even further! You can do this by clicking on the Text tab in the side menu. You can either select a Text Preset from the list and customize it, or click the Add Text button to start your text overlay from scratch. When you select your text, a Text Properties toolbar appears which allows you to edit Font Family, Font Size, Spacing, Paragraph, Color, Opacity, and more.
The mood board we’ve created is for an eco-conscious, women’s body care product campaign, so we’ve chosen phrases which reflect this concept.
There are also plenty of graphics to add as overlays to your mood board and you can find these by navigating to the Graphics tab in the side menu. There’s a long list of themes to choose from (such as Summer, Design Elements, Love, Animals, and more), or you can even use the Add Your Own button to upload your own graphic overlay.
Once your mood board is looking perfect, the final step is to save it to a destination such as your computer, Google Drive, or Dropbox. Ta-da! Wasn’t that fun?
Tips For Success
Now that you know how to create the perfect mood board, we’ve included some additional tips for success below. Get ready to take your mood board game to a whole new level!
Don’t just stop at one
When working on a campaign or project, your client may request that you come up with more than one concept or proposal. Even with your own personal project, it’s beneficial to plan up to three mood boards focusing on different themes, aesthetics, or ideas, before choosing the one that speaks most clearly to you. You can also choose just the most effective elements from all three mood boards and combine these to create one incredibly powerful mood board. Now you can go forth and conquer!
Utilize your own photos
While it can be tempting to only pull images from online sources to fill your mood boards, don’t underestimate the power of using your own photos too. If you see something that sparks your creativity or inspiration, simply snap it on your phone before uploading the image into your mood board.
Give prominence to key images
Grid-like mood boards with evenly-sized cells can look great for particular projects, but if your idea revolves around one or two key images, you’ll want to give preference to these by making them appear larger in your mood board. These then form the central part of your concept, with the smaller and supportive ideas being presented around these.
Text can go a long way too
Mood boards might be extremely visual, but that doesn’t mean they should only contain images! Adding text to your mood board can further convey your concept or message, so don’t be afraid to include things such as quotes or relevant words.
Thanks to BeFunky’s Collage Maker, you too can create effective and eye-catching mood boards within just a few clicks. Starting with the link below!