Instagram Reels are quickly becoming an important part of any social media marketing strategy. Since Reels were introduced as a feature on the Instagram app, more users than ever are sharing their own videos, from tutorials to OOTDS, the Reels feature is incredibly versatile and expected to become even more popular in 2021.
If you want to take your Instagram Reels to the next level and draw additional attention to them, we’ve got a tutorial for you! Now you can design your own Instagram Reels covers to help your video content stand out!
Best Practices for Instagram Reels Covers
While Instagram Reels Covers are an excellent opportunity to be creative, there are also a couple of essential things to keep in mind as you’re putting your designs together. Here are a couple of important things you should consider:
Keep the Safe Area in Mind
Instagram Reels appear in two sizes depending on where they appear. The first is a 1:1 thumbnail view if the Reel is posted to your feed. The other is the 16:9 view, which is the traditional Instagram Story size. This is used if the reel is discovered on your profile or within the Explore tab. Make sure when you are designing your cover, the design you create at 16:9 doesn’t get lost in the 1:1 thumbnail view. Your design should be versatile enough to fit both. The edges get cropped for some views, so be aware of the safe area.
Simple Designs are Often Better
While you may think that creating an Instagram Reel cover using lots of bright colors and bold fonts to catch the attention of your audience, it is often better to create covers that are easy to read with minimal colors. That way, people that come across your video can quickly discern what the video is about.
Use Legible Fonts
Nothing is worse than coming across a text post on Instagram that requires you to squint in order to read it. Make it easy for your audience to read what you’re talking about by sticking to simple, clean fonts.
Make Sure the Imagery Matches the Content
This one is pretty straight forward! If your Reel video is about traveling, don’t put a baking thumbnail on the cover! Making sure you have high quality supporting images on your Reels cover instills professionalism and authenticity with your audience.
How to Design a Custom Instagram Reel Thumbnail
To create your own custom Instagram Reel thumbnail, start by opening Designer and clicking on Search Templates. You can also create a Reels sized template by using a Blank Template and sizing it at 1920 x 1080.
Once you have a template that you like, click Use This Template.
Next, you can start to customize the template to your liking! Add your own image by clicking Replace under the Image Properties menu. You can upload an image from your computer tio replace the one from the template.
Click on the template text to open the Text Properties menu. Here, you can edit the text on the template. You can change the color, size, and font in this menu. We also move the text down closer to the center of the image to comply with those safe areas we talked about before.
Want to change the background color? Navigate to the Customize menu and change the background color using the menu on the left.
Finally, we’re gonna add some fun graphics to the design! Navigate to the Graphics tab and then click Search Graphics. Our expansive library has plenty of options for every Reels theme possible.
Select the graphics you want to add to your design and then close the menu. They will appear in the Your Graphics menu, where you can drag and drop them onto your design. Make sure to keep that safe area reminder in mind as your place the graphics on your design!
Finally, navigate to the Save menu to save your design to your computer.
There you have it! Your own custom Instagram Reel Cover. Are you ready to get started on making your own? Get started with the Designer below!