If you’ve noticed the growing number of advertisements on Instagram lately, you’re not alone. With over 1 billion active users on the platform, it comes as no surprise that businesses are flocking to Instagram to advertise their products and services. After all, a whopping 83% of Instagrammers say they discover new products and services on the social media app, with the average Instagram user spending 53 minutes on the platform each day. Furthermore, brands can generate over 4x more interactions on Instagram compared to Facebook, meaning that when it comes to spending dollars on advertising, Instagram is a no-brainer for many.
Thanks to BeFunky’s Designer templates, creating eye-catching and on-brand Instagram ads is a cinch – no graphic design experience necessary. We’ve got tons of pre-designed layouts for you to choose from and customize, perfect for any kind of business ad you want to create. We’ll walk you through everything you need to know about Instagram ads and how to make your own in just a few clicks!
Instagram Ad Design Tips
Instagram has three different types of ad format options for businesses, including photo, video, and carousel. Regardless of which type of ad you choose for your brand, there are four all-important design tips which apply.
Define a Clear Goal
Before you begin planning the visual aspects of your ad, think about what you want to achieve with it. Is the goal to increase brand awareness, drive sales, gain newsletter subscribers, attract attendees for an event, or something else?
By planning the purpose of your Instagram ad, it will provide you with design direction and act as the key to measuring the ad’s overall success down the track.
What are the key visual components of your brand (i.e. colors, fonts, design style, imagery, etc.)? To make your ad instantly recognizable by your fans and keep it in-line with your brand, you’ll want to use these components when designing it.
For inspiration, just take a good look at your brand’s Instagram profile, website, or online shop. What themes or design elements are most common?
Incorporate a Call to Action
Although your ad will incorporate a call to action (CTA) button via Instagram (i.e. Shop Now, Learn More, etc.), it’s also vital to include first-glance details on your ad to convey important things such as a date, time, or website link.
Remember, social media users scroll fast, and Instagram is no exception. If you want to increase your ad’s success, we recommend adding urgency. Incorporating a deadline (i.e. “ends midnight tonight”) with your call to action is the best way to do this.
Add Minimal Text in a Legible Font
Speaking of adding text to your Instagram ad, you’ll want to ensure that this is kept to a minimum and features a legible font. Your CTA won’t be effective if it’s designed in a font or color that’s near impossible to read.
Furthermore, if users see a wall of text, they’re likely to just scroll on by. Only feature what’s necessary, then leave any additional details in the caption.
How to Design an Instagram Ad
Now that you’re aware of those four fail-proof design tips, it’s time to design your own Instagram ad! Go to the Designer, then navigate to the Templates tab and click on the Search Templates button. You’ll find all kinds of design templates to choose from here, but for this tutorial, click on Instagram Posts in the Social Media category. Begin by selecting a design that takes your fancy.
First off, you’ll want to change the design’s existing image for one featuring your own brand, product, service, etc. You do this by clicking on the image and then selecting Replace from the Image Properties toolbar which appears.
Alternatively, you can navigate to the Image Manager tab from the main menu (the first option) and upload your desired image from your computer, Facebook, or BeFunky.
To resize your image, use your mouse to drag its corners in (to make it smaller) or out (to make it larger). You can also reposition the image on your template by dragging and dropping it with your mouse.
Next, it’s time to edit the design’s existing text for something that resembles your ad’s own message or call to action. To do this, click on the text box twice and type anything you want. When you select text, a Text Properties toolbar appears, where you can also adjust things such as the Font, Size, Color, Spacing, and more.Alternatively, you can add a new text box by navigating to the Text tab in the main menu and then clicking the Add Text button.
If you want to change the existing background color of your design, just navigate to the Customize tab in the main menu (the second option). You can choose a shade from the options available, select your desired hue from the Color Chart, or type in a specific color’s HEX Code.
If your Instagram ad is lacking some graphics, you’re in luck! You can easily add customizable graphics from BeFunky’s vast library. To do so, navigate to the Graphics tab in the main menu to access hundreds of graphics, including shapes, lines, arrows, social media icons, and so much more. You can click on Search Graphics to browse the graphic library or select Computer to upload your own, such as a logo or watermark.
To alter your graphic (or an existing graphic in your design), select it with your mouse and a Graphic Properties toolbar appears. From here, you can edit the Color Overlay and Tint, or click the Options button for even more customization options like Blend Mode, Opacity, and Orientation.
Once your Instagram ad design is finished, you’ll want to save it so it’s ready to drive action! Click Save at the top to save your work to your Computer, as well as Facebook, Dropbox, and more.
If you want to come back to your project at a later date (i.e. to use your design for another Instagram ad), then we also recommend the Save as Project option (which lets you save it as an editable BeFunky Project file to your BeFunky account or Computer).
Now that you’ve designed your eye-catching and on-brand ad, all that’s left to do is log in to your Instagram business account and follow the prompts to start a new ad campaign.
Ready to take Instagram by storm? Get started below!