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How to Host an Instagram Giveaway

By Whitney DePaoli | Designer TutorialsInspiration

One of the easiest ways you can engage with your audience and grow your Instagram following simultaneously is to host a giveaway. People love to win things, especially when there’s a great prize involved and all the requirements for winning are effortless - things like following the host’s Instagram channel, liking the post, and tagging a few friends in the comments. You’ve probably entered at least one Instagram giveaway in the past, but whether you’ve hosted one yourself or not, we’ve gathered all of our best tips for success. 

Instagram Giveaway post tips by BeFunky

Once you’ve got the ideal prize in mind, the Instagram Giveaway templates in our Graphic Designer can help you create the perfect graphic to post on your feed. Each template is pre-designed by professional graphic designers and fully customizable in just a few clicks, from the imagery to the color scheme, font selection, and everything in between. We’ll walk you through everything you need to know to make your next giveaway a hit!

Tips For Hosting An Instagram Giveaway

Instagram giveaways work best for brands and accounts looking to increase awareness and grow their social media following. Before you get started, here are some essential tips for success:

Offer A Great Prize

If you’re hosting an Instagram giveaway as a business, your prize is easy. Simply choose one of your top selling products or services that your followers would love to win! Make sure it’s something that’s either shippable or easily redeemed by the winner and you’re good to go. 

How to create an Instagram Giveaway

Hosting a giveaway as an influencer will involve either purchasing a prize to offer or partnering with a brand who will provide a prize. If you go the purchasing route, just be sure to disclose that the giveaway is not affiliated with the brand whose prize you purchased. That part is essential, because you don’t want to upset the brand if they haven’t agreed to partner with you. 

Set The Rules

Before you post about the giveaway, you’ll need to lay out specific ground rules for entering. Typically, you’ll want to determine whether the contest is open to one specific country or worldwide (aka how far you want to ship the prize), what date and time the contest will close, and other requirements for entering such as the winner must be 18 or older. Be sure to write out the details at the end of your caption so that your followers are aware of the rules. 

Then, you’ll need to determine how your followers will enter the giveaway. A really basic set of rules would be something like: 1) Follow @YourInstagramChannel 2) Like the giveaway post 3) tag two friends in the comments. You can switch those rules up for anything you want, but be sure to align the rules for entry with your overall goals for the giveaway. 

Create A Captivating Post Graphic 

We’ve made it super simple for you to create captivating post graphics with our Instagram Giveaway design templates. They’re perfectly sized for Instagram, pre-designed by professionals, and fully customizable to suit your brand! 

how to host a giveaway on Instagram

Just be sure to add a beautiful photo of your prize to the design template so your followers get a taste of what they could win, and we’ll show you how to create the perfect Instagram Giveaway graphic in the tutorial below. 

Use A Randomizer To Choose A Winner 

It’s important to make the giveaway fair, but super time consuming to sift through each and every comment to handpick a winner. Luckily, there are several online tools (like Woobox Winner Picker) that can help you choose a winner at random and prevent any sense of favoritism or fraud.

Create Instagram Stories For Maximum Promotion 

Not only do we have the ideal Instagram Giveaway templates for your post, we’ve also got Instagram Story templates to help you design additional marketing assets! Since Instagram Stories are powerful for keeping your brand top-of-mind and driving traffic to your work, it’s essential to create an Instagram Story to accompany your giveaway post.

Instagram Story Templates for giveaways by BeFunky

You’ll find all the Instagram Story templates you need in our Graphic Designer under the Social Media section, and they double as Facebook Stories for even more reach.  

How To Create An Instagram Giveaway Graphic

With your giveaway prize squared away, your rules established, and your goals in mind, it’s time to create a captivating graphic and set everything in motion! To get started on your Instagram Giveaway graphic, head to BeFunky’s Graphic Designer and click the Search Templates button in the Templates tab. Once there, either click on Instagram Posts to see a huge variety of Instagram templates, or narrow it down by typing “Giveaway” into the search bar. When you find the ideal template to use as a starting point, choose the Use This Template button to load it onto the canvas. 

Instagram Giveaway graphics templates by BeFunky

First, we’ll need to swap out the image on the template to best represent the prize. To do so, click on the Image Manager tab (the top icon) in the main menu on the left and choose the Computer button to upload your favorite images from your computer. Alternatively, you can choose the “...” button to find an image from your BeFunky account or Facebook page, or click the Search Stock Images button to find a free stock photo for the graphic. Once you’ve uploaded your images, they’ll appear as thumbnails in the Image Manager tab. Simply hover an image thumbnail over the existing photo in the template until an overlay appears, then drop it to replace the image.  

How to replace images in BeFunky

Once you’ve replaced the image, you can use the blue circles around it to resize and rotate it. You can also hold the Shift key while dragging it with your mouse to reposition it without moving it off the template. 

How to design Instagram Giveaway graphics

All of the layers on your Instagram Giveaway template are fully customizable, and you can simply click on them to see your options. First, we changed the color and font of the word Giveaway to better suit the brand represented. Clicking on the textbox will bring up a Text Properties menu that you can use to make these customizations. Notice that when you click the Text Color tile, you’re able to use the Eyedropper tool to select any hue from your image, which helps keep the design super cohesive. 

Instagram Giveaway Post designer

You can also use the Text Properties menu to choose a new font, add typographical emphasis (make the text bold, italicized, or underlined), add an outline, change the blend mode, and so much more! Be sure to play around with the different options to find the perfect look for your brand.

how to design Instagram Post graphics for Giveaway

If you want to add another line of text, click on the Text tab in the menu on the left and choose the Add Text button.

how to add text to photos in BeFunky

A textbox will appear, and you can type whatever you’d like into it before using the Text Properties toolbar to choose your customization options. 

how to add text to instagram photos in BeFunky

If you want to add more graphics, like shapes or icons, you’ll find everything you need in the Graphics tab. We chose to keep this design minimal and simple, so once we add that second line of text we’re ready to save. When you’re finished with your Instagram Giveaway graphic, click the Save button at the top of the screen. Choose your destination for saving your Instagram Giveaway graphic, then get excited to post it on your Instagram channel and get the party started!

Customizable Instagram Post templates by BeFunky

If you’re not quite finished yet or want to keep tweaking the design at a later date, we also recommend the Save As Project option in the Save menu. This will save your work in editable format. 

Final Results

And just like that, you’ve got an eye-catching Instagram Giveaway graphic that will have all of your followers (and their followers!) entering to win. 

Instagram Post templates for giveaways

In addition to this Instagram Post graphic, you might consider designing some Instagram Stories to amplify your Giveaway promotion. Whatever you need to broaden your reach on social media, we’ve got all the customizable design templates you need in our Graphic Designer. Click the link below to get started!

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