Turn Your Services Into a Stunning Brochure: A Guide for Wellness and Beauty Pros
Whether you’re guiding clients through yoga practice, offering relaxing spa experiences, or helping people look and feel their best, your brochure should reflect the same calm, care, and confidence your services provide. A beautiful, well-designed brochure helps you communicate your offerings, showcase your style, and build trust — all at a glance.
With BeFunky’s Brochure Maker, you can create a personalized, professional design in just minutes – no design background required. Whether you hand it out in your studio, include it in client welcome kits, or send it digitally to new leads, your brochure becomes a visual extension of your brand.
How to Design a Wellness or Beauty Brochure
Designing a brochure with BeFunky is fast, flexible, and fully customizable. Here’s how to create one that reflects your energy, elevates your brand, and helps you attract the right clients.
1. Choose a Template That Matches Your Services
Start by selecting a brochure template that fits your brand’s tone – whether it’s calming and minimalist, earthy and natural, or sleek and luxurious. Trifold brochures are great for outlining service menus or pricing, while bifolds are perfect for telling your brand story and spotlighting testimonials.
2. Customize the Layout
Next, personalize the layout to fit your content. Use the Text tab to add or edit text boxes for service descriptions, packages, team bios, or contact information. You can also head to the Graphics tab to swap out existing graphics or add your own from BeFunky’s built-in library.
BeFunky’s drag-and-drop interface makes it easy to create a clean, intentional layout that flows naturally from panel to panel. Head to the Graphics tab to add new assets to your design and click on any design elements to open the Graphic Properties menu. From there, you can change colors, opacity, or replace shapes with your own icons.
3. Add Engaging Imagery
Your brochure should reflect the experience clients will have with you — so keep the visuals warm, inspiring, and aligned with your style. Be sure to include imagery of your space, your work, or serene scenes that reflect the feeling your services provide.
Once you've replaced the template images, you may want to make a few adjustments. Double click on any image to crop or reposition it.
For more complex customizations, click on an image to open the Image Properties menu. From here, you can make several quick edits or open BeFunky’s Photo Editor to adjust lighting, soften tones, or enhance natural textures.
4. Design the Back Side and Save
Once the front is complete, click on the Save tab to put aside your design and start customizing the back template. When you're ready to share and distribute, be sure to export your brochure as a high-resolution PDF for print or digital use.
See the Results: A Wellness Brochure That Reflects Your Brand
What started as a template becomes a custom design that communicates your services with confidence, consistency, and personality. Whether printed or digital, your brochure will help potential clients get a feel for your brand, understand what you offer, and feel inspired to take the next step.
Creative Brochure Ideas for Wellness, Spa, and Beauty Services
Every business approaches self care services differently, and your brochure should reflect that. Here are a few ways to tailor your design based on your services and brand vibe:
Yoga Studio
Focus on breath, balance, and mindfulness with calming colors, clean white space, and natural imagery. Include your class schedule, instructor bios, and descriptions of your different class types. Highlight your philosophy, new student offers, or private session details in a welcoming, gentle tone that encourages people to take the first step.
Day Spa or Wellness Center
Create a luxurious, serene layout with soft textures and muted tones. Break services into categories (facials, massage, body treatments) with short, inviting descriptions. Use imagery of your spa environment, soothing product shots, or peaceful lifestyle photos. Include a section for memberships, packages, or seasonal promotions with elegant callouts or icons.
Hair and Makeup Services
Make your brochure as polished as your makeup. Use high-quality before-and-after shots or styled looks to build visual impact. Include service tiers, event packages (like bridal or photoshoot prep), and details on booking or consultations. Choose fonts and colors that reflect your aesthetic – from modern glam to boho chic – and use testimonials to add credibility and personality.
Design a Brochure That Reflects Your Brand
Whether you’re focused on beauty, balance, or total body wellness, your brochure is a powerful way to introduce clients to your work and inspire them to take the next step. With BeFunky’s Brochure Maker, you can create a design that captures your style and helps your business grow – one page at a time.
