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Your Guide to Social Media Image Sizes in 2020

By Melanie Doncas | Inspiration

We’ve all been here before: you become incredibly familiar with your favorite social media platform, only for them to roll out new changes that impact the way you post – for better, or for worse. One of these ever-changing new features includes the size requirements for various posts, often leaving you frantically Googling the new image rules so you can keep on top of your social game.

Since the way we consume social media is predominantly visual, it’s important that the resolution of your imagery is always pixel perfect. After all, size plays a huge role in resolution. Thankfully, BeFunky’s Graphic Designer already has pre-sized templates for all of your social media needs, eliminating the guesswork. We’ve even included this helpful cheat sheet below to ensure you’re never left scratching your head over social media sizes again! (#winning) 

Instagram

When it comes to social media platforms, it just doesn’t get more visual than Instagram. With the addition of Stories, videos, carousel posts, and photo posts that are no longer restricted to square format, getting those measurements picture-perfect can prove tricky. Don’t sabotage your selfie game with an unflattering crop. Below are all of the measurements you’ll need:

Instagram Posts

Remember the days when you would have to give your image white borders through a secondary app to turn it into a rectangle? Thankfully, those days are long gone, with Instagram allowing users to post their image as a square, vertical, or horizontal image, each carrying their own optimal pixel requirements:

  • Square image: 1080 x 1080 pixels.
  • Vertical image: 1080 x 1350 pixels.
  • Horizontal image: 1080 x 566 pixels.
Instagram Post image sizes 2020

Instagram Stories

Instagram’s fairly recent Stories feature continues to grow in popularity, with many brands and bloggers making use of the Swipe Up feature (available to accounts with a following of 10k and over) to redirect viewers to their website, products, and more. Whether you use yours to boost your brand, connect with your followers, or just for fun, the optimal post size is:

1080 x 1920 pixels in a 9:16 aspect ratio.

Instagram Story sizes 2020

Fun fact: these are the same size as SnapChat posts and Facebook Stories.

Instagram Profile Photos

Don’t lose an important part of your logo, face, or favorite photo again! When uploading an Instagram profile photo, the recommended size is:

180 x 180 pixels in a 1:1 ratio.

Instagram Profile Photo Sizes 2020

The profile picture displays at 110 x 110 pixels on the app, however it’ll be larger on desktop. 

Facebook

If you’ve noticed Facebook becoming way more visual over the years, you’re not the only one. Since the company acquired Instagram back in 2012, it has slowly been focusing more on eye-catching, visual content than its once-signature text-heavy posts. Facebook has a number of image size requirements that you must follow. We’ve listed these below:

Facebook Cover Photos

A Facebook cover photo is visible on your personal profile only, however it takes up a large portion of the page. According to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones. Therefore, the recommended size is 851 × 315 pixels to prevent Facebook stretching or cropping your photo.

Facebook Cover Photo size for personal page 2020

In addition to this, Facebook has changed the way your profile photo is cropped (circular instead of square) and where it displays on your profile. Keep in mind that the profile photo position changes on desktop vs. mobile and will cover part of your cover photo, and be sure to design accordingly.

Facebook Page Covers

Facebook pages for businesses also require a cover photo, however the recommended dimensions are slightly wider in size than a cover photo for a personal account: 828 × 315 pixels. Although the Facebook Page Cover will display at 820 x 312 pixels on desktop computers and 640 pixels wide on mobile, Facebook recommends that it be designed and uploaded on an 828 x 315 canvas with any text in the safe area as shown below:

Facebook Page Cover Photo Size and Safe Area 2020

As a business page, you should use your cover photo to reinforce your branding or showcase your products or services, which can mean adding text to your Facebook Page Cover. With our design templates, all of the text elements are kept within the recommended safe area, so you easily use it as a guide for your brand's design.

Facebook Event Covers

Whether the event is private or public, uploading an event cover photo to your event’s page helps to convey what the event is about by further reinforcing the theme or other important information.

Facebook Event Cover Photo Size 2020

Facebook will scale down your image to 470 x 174 pixels in the feed, however the recommended size event cover photo you should upload is 1920 x 1080 pixels (which equates to a 16:9 aspect ratio).

Facebook Posts

Similar to Instagram, there are a few different sizes and orientations that will work well for posting on your Facebook feed. You’ll want to stick to these dimensions:

  • Square: 1080 x 1080 pixels
  • Horizontal: 1080 x 566 pixels
  • Vertical: 1080 x 1350 pixels
  • Ad: 1200 x 628 pixels
Facebook Post Image sizes 2020

These recommended dimensions will keep everything looking sharp, even when the platform shrinks the image to be displayed in your feed at a maximum width of 470 pixels. 

Facebook Stories

Facebook Stories might not be as popular as Instagram Stories (yet), but they’re certainly on the rise.

Facebook Stories sizes 2020

Just like Instagram Stories, Facebook Stories should be uploaded to suit the dimensions 1080 x 1920 pixels (in a 9:16 aspect ratio).

Facebook Profile Photos

Your Facebook profile photo is arguably one of the most important visual element on your profile. Whether you’re using a personal account or a business one, your profile photo is visible to every single user on the platform, so you’ll certainly want to make it sharp, eye-catching, and perfectly cropped.

facebook profile photo sizes 2020

Profile photos must measure at least 180 x 180 pixels in a 1:1 ratio. 

Facebook Ads

Facebook allows users to post about their products or services using multiple ad types, each with their own required image dimensions:

  • Feed Ads (appear in a user’s newsfeed): 1200 x 628 pixels.
  • Right Column Ads (appear in the right column and are only visible on desktop): 1200 x 628 pixels.
  • Carousel Ads (showcases multiple images or videos and can appear in the feed, right column, messenger inbox, and more): at least 1080 x 1080 pixels (with a ratio of 1:1).
Facebook Ad Sizes 2020

Twitter

It might not be as popular as Facebook and Instagram, but Twitter still has its feet firmly set within the social media world. Although Twitter is mainly used for short, text-based posts, users can still share images on the platform and enhance their profile with a header image and profile photo.

Twitter Post Images

Twitter post images should measure 1024 x 512 pixels for optimum viewing. This also allows users to view the full image in their feed, rather than a preview.

Twitter post sizes 2020

Let’s face it: social media scrolling is fast and furious, so the more information you can convey in one glance, the better!

Twitter Header Images

Similar to Facebook cover photos, Twitter header images take up the top portion of your Twitter profile and are the first thing someone visiting your page will see. As valuable real estate, you’ll want to get the optimal image dimensions right: 1500 x 500 pixels.

Twitter header image sizes 2020

Twitter Profile Photos

A user’s Twitter profile photo appears within a circle, but the required dimensions are 400 x 400 pixels.

Twitter Profile Photo image size 2020

Similar to a Facebook profile photo, this image can be seen by everyone on the platform, particularly when you tweet, retweet, or appear in the Who to Follow box.

 Pinterest

Just like Instagram, Pinterest is a highly visual social media platform where images (also known as ‘Pins’) are everything. An eye-catching and perfectly sized Pin has the ability to generate sales, drive traffic, and educate your audience, so you won’t want to get it wrong.

Pinterest Pins

Pinterest Pins are the images which appear on a user’s profile and in their feed. These can be ‘pinned’ to boards and therefore arranged into collections. There are three types of Pinterest pins, each with their own desired dimensions:

  • Standard pins: 600 x 900 pixels (1:1.5 aspect ratio)
  • Tall pins: 600 x 1260 pixels (1:2.1 aspect ratio)
  • Square pins: 600 x 600 pixels (1:1 aspect ratio)
Pinterest Pin sizes 2020

Pinterest Board Covers

A Pinterest board showcases a collection of Pins, often revolving around a similar topic or quality (i.e. color, texture, mood, etc.). To keep your boards looking cohesive and on-brand, consider designing your own Pinterest Board Covers! Just make sure they're 600 x 600 pixels to keep them looking sharp.

Pinterest-board-cover-sizes-2020

 Pinterest Profile Photos

Just like with the other social media sites, your Pinterest profile photo is visible all across the platform, so you’ll want it to look on-point. The optimal dimensions are 165 x 165 pixels.

pinterest profile photo sizes 2020

YouTube

When discussing a social media guide, we can’t forget YouTube. The video-hosting platform is home to over two billion users! When it comes to imagery, users can upload channel art, an icon, and thumbnails.

YouTube Channel Art

Also known as a cover photo, your channel art is displayed at the top of your profile and is the largest image you can add. Depending on the medium used to view the YouTube channel (TV, desktop, mobile, or tablet), there will be different areas of the Channel Art that may get cropped. The required dimensions are 2560 x 1440 pixels, and here is a breakdown of the different displays:

Youtube Channel Art sizes 2020

As you can see, it's crucial to place all of your important text and imagery within the safe area of 1546 x 423 pixels. This way, nothing crucial gets cut off!

YouTube Icon

This is like your ‘profile photo’ on the platform. While you can set up different profile image borders, the image dimensions are always the same: 800 x 800 pixels (although it will be displayed at 98 x 98 pixels).

youtube channel icon size 2020

YouTube Thumbnails

Once your video is uploaded, you can choose to set a thumbnail (or preview) of the video – either a frame from the video or a separate image. If you’ve created a separate image to use as the thumbnail, ensure it measures 1280 x 720 pixels (in a 16:9 ratio).

YouTube Thumbnail sizes 2020

LinkedIn

Did you know that LinkedIn is the largest professional network in the world, boasting over 575 million users? Due to its businesslike nature, imagery on the platform tends to be more professional than other networks, but that doesn’t mean it’s exempt from strict sizing requirements across profile photos, cover photos, and post images!

LinkedIn Profile Photo

Personal LinkedIn pages require a profile photo measuring between 400 x 400 pixels and 20,000 x 20,000 pixels. Personally? We’d stick with 400 x 400 for an image of this nature!

LinkedIn Profile Photo Sizes 2020

Your business profile, on the other hand, can use a logo as the profile photo, which is best displayed at 300 x 300 pixels.

LinkedIn Cover Photos

Displayed at the top of your profile is a cover photo, which (again) takes prime real estate on your LinkedIn page. The required dimensions for a LinkedIn cover photo vary, depending on whether the page is for a personal or business account.

  • Personal: 1584 x 396 pixels
  • Business: 1536 x 768 pixels
LinkedIn Cover Photo size 2020

LinkedIn Post Images

As with practically all social media platforms, LinkedIn can be viewed both on desktop or mobile. This means post images on LinkedIn change in size and shape, depending on what platform they’re being viewed on. There is much debate surrounding these optimal dimensions, but here’s what LinkedIn experts say:

  • Mobile: 792 x 528 pixels
  • Desktop: 1584 x 1056 pixels (double the optimal mobile dimensions for additional clarity)
LinkedIn-Post-Images

Conclusion

This social media size guide is a great reference when accessing all of the required dimensions in one place, but when it comes to actually creating these social media images, we’re here to help. BeFunky’s Graphic Designer has already done the hard work of sizing social media graphics, so you don’t have to.

Ready to have all of your social media needs met? Try out our design templates today! 

Graphic Design, Simplified.

Photo Editing. Simplified