If there’s one major tip for social media success, it’s this: Cohesivity is key. We’ve already covered this in terms of social media headers, but having a consistent look when posting on multiple channels is one of the most effective ways of increasing brand awareness, boosting your following, and converting leads.
This is where BeFunky’s Graphic Designer comes in handy, as it not only has all the social media templates you need to get your message out, but also gives you the ability to resize your design to fit any social media post size requirement!
How to Create a Social Media Post
Let’s take a closer look at the Graphic Designer’s social media templates, as well as how easy they are to customize to your own brand’s look and feel. To get started, head to the Graphic Designer, where you’ll be able to access the Templates library. Click on Social Media, then select the type of template you’re after. For this tutorial, we’re going to customize a Twitter Post template.
Simply click on the template that takes your fancy, then select Use This Template to start.
First, you’ll want to swap out the template’s existing photo for one that’s more suited to your brand. To do this, click on the existing photo, then from the Image Properties toolbar that appears, click Replace. This will allow you to select an image directly from your Computer.
Alternatively, you can navigate to Image Manager in the main menu on the left. From here, you can upload an image file from different sources (such as Dropbox, your BeFunky account, and more) by clicking the three dots next to Computer, or click Search Stock Images to find the perfect image in our huge stock photo library.
With our new image in place, it’s time to change the existing background color to better suit the color scheme. You can do this by navigating to Customize in the main menu on the left. Underneath Background Color, you’ll see multiple color swatches to choose from. The first color swatch (the one with the dropdown arrow on it) gives you the option to select a new color from the Color Palette.
You can also type your desired color’s HEX Code into the space provided or use the Eyedropper Tool to select a color already present in your design (as shown).
You can also change the color of graphic elements within your design. To do this, simple click on them and a Properties toolbar appears. As an example, we’re going to change the color of our template’s circle. From the Ellipse Properties toolbar, we can click on the black square next to Stroke and select a new color from the Color Palette.
Once your Social Media Template is finished being customized, it’s time to save it. Navigate to Save at the top of the screen, then select your desired save location. You can even save your image directly to the social media account of your choice!
How to Resize a Social Media Post Template
Now, let’s take the Twitter Post we created in the previous step and turn it into an Instagram Post using the simple Resize Template feature.
Navigate to Customize in the main menu on the left, then click Resize Template. Click the dropdown menu underneath Template Size Presets and select Instagram Post from the list. We recommend keeping Smart Resize checked, as this allows your entire image to be perfectly resized, including the layers, background, and all! Click Resize once you’re ready.
Ta-da! Wasn’t that easy?
Let’s take it a step further and turn our Instagram Post into a Social Media Story. Navigate back to the Customize tab, followed by Resize Template. This time from the dropdown menu, we’re going to select Social Media Story. Then, click Resize.
If you want to, you can even add some text and graphics to your Social Media Story for added wow-factor.
To add text, click on Text in the main menu on the left (the ‘A’), followed by Add Text. Then, just double-click your new Text Box and type in what you want it to say. From the Text Properties toolbar that appears, you can also edit things such as the Font, Size, Color, Alignment, Spacing, and more.
Next, we’re going to add an arrow graphic which will encourage viewers to ‘swipe up’ to view what the Social Media Story is all about. Navigate to Graphics in the main menu (the heart symbol), then click Search Graphics. This will give you access to BeFunky’s huge library of graphic elements, including lines, symbols, shapes, clip art, and so much more. Browse the Editor’s Choice graphics, choose from Popular Tags on the left side, or type what you’re after in the Search Bar.
Once your selection has been added to Your Graphics, use your mouse to drag and drop it onto your template. You can also click on your graphic to open a Graphic Properties toolbar, from which you can change its Color Overlay, Tint, and more.
Once you’re happy with how your template looks, it’s time to save it so it’s ready to upload to your social media. Simple!
Forget creating multiple images for each social media platform. With BeFunky’s Resize Template feature, creating a cohesive look for every profile – regardless of post size requirements – is just a few clicks away!