How to Make a Professional Photography Brochure That Wins Clients
Social media and online portfolios are great for showcasing your work, but when it comes to booking clients and standing out, there’s something powerful about a well-designed brochure. Whether you shoot weddings, portraits, events, or commercial work, a brochure lets you highlight your services, pricing, and unique style in a polished, portable format.
With BeFunky’s Brochure Maker, creating a stunning photography brochure is easy – no design experience required. You’ll have access to professionally designed templates, drag-and-drop customization, and a full suite of editing tools that help your work shine. From enhancing images in the Photo Editor to adding stylish graphics and brand colors in the Graphic Designer, BeFunky gives you everything you need to create a cohesive, eye-catching brochure that’s both functional and beautiful.
In this guide, we’ll show you how to make a photography brochure that looks professional, tells your story, and helps grow your business.
Why Photographers Need a Brochure
Even in today’s digital world, brochures remain one of the most versatile tools in a photographer’s marketing toolkit. Here’s why:
- They’re perfect for in-person opportunities. Hand them out at bridal expos, vendor fairs, or local businesses to leave a lasting impression.
- They act as a portable portfolio. Show off your best work, services, and pricing in one curated package.
- They boost your professionalism. A clean, cohesive design gives potential clients confidence in your work.
- Whether you offer family portraits, wedding coverage, or corporate shoots, a well-crafted brochure can help you attract the right clients – and keep your business top of mind.
What to Include in Your Photography Brochure
Your brochure should strike a balance between visuals and useful information. Think of it as your brand, portfolio, and pricing sheet all rolled into one. Here's what to include:
- Business Name & Logo – Keep your branding front and center.
- Contact Info – Make it easy for people to get in touch.
- Photography Services – Outline the types of sessions you offer.
- Package Details – Include tiered pricing options or starting rates.
- Testimonials – Add a few client quotes to build credibility.
- Sample Images – Feature your strongest, most representative shots.
- Call-to-Action – Guide readers to take the next step.
How to Design a Photography Brochure
Designing a professional brochure doesn’t have to be complicated. Whether you're starting from scratch or customizing a template, the process is quick, creative, and fully customizable. Here's how to bring your photography brochure to life, step by step.
Step 1: Choose a Template
Head to the Brochure Maker and select a template that fits your aesthetic. You’ll find front and back trifold options designed for balance, readability, and image impact.
Step 2: Customize the Layout
Adjust the layout to suit your business and personal aesthetic. Use the Customize and Text tabs to integrate your brand colors and fonts to ensure consistency with your website, logo, and other materials. You can also add new sections or remove any that don’t fit your needs.
Keep your messaging clear and confident. Use concise descriptions for each service, and make sure your contact info is easy to find. Drop in your logo using the drag-and-drop Graphic Designer tools, and use the font pairing feature to keep your typography clean and professional. Finish it off with a strong call-to-action like “Book Now” or “Let’s Chat.”
3: Upload and Edit Your Photos
Next, head to the Image Manager to upload and place standout images that represent the type of work you want to attract. Simply drag and drop images directly into the template's placeholders.
Click on an image to open the Image Properties menu. From here, you can make several adjustments right from the Graphic Designer. Or, click on Edit Image to open BeFunky’s Photo Editor. From the Photo Editor, it's easy to enhance brightness, contrast, sharpness, or color. You can even apply subtle filters for consistency across all images.
Once you're done making edits, double-click any image to crop and adjust its positioning.
Step 4: Save, Repeat, and Print
Once you’re happy with the front-facing design of your brochure, export it as a high-resolution file. Then, return to the Brochure Maker to start customizing the opposite side. When both sides are complete, you can print your brochure professionally or share it digitally with clients via email or social media.
For printing at home, be sure to select PDF and Print Quality for best results.
Final Results: A Custom Photography Brochure
After customizing both sides of your brochure, the transformation is striking. What begins as a blank or generic layout becomes a personalized, visually cohesive piece of marketing that reflects your photography style and communicates your services clearly. From enhancing images and adjusting layouts to aligning fonts and brand colors, every detail adds up to a brochure that doesn’t just look good — it works hard to attract new clients and grow your business.
Photography Brochure Inspiration by Niche
Need help getting started? Here are a few ways different types of photographers can tailor their brochures using BeFunky’s built-in tools:
Portrait Photographer
Whether you focus on family sessions, senior portraits, or personal branding, your brochure should reflect warmth and personality. Try pairing casual headlines with clean, readable body text. Include tips for wardrobe styling or location suggestions using bullet layouts. You can also feature a before-and-after photo using BeFunky’s photo enhancement tools to show the magic of your editing style.
Wedding Photographer
Create an elegant, romantic design that speaks to newly engaged couples. Use soft color palettes and elegant fonts to evoke a classic feel, and showcase images that capture emotion – first looks, candid tears, golden hour kisses.
With BeFunky’s Photo Editor, you can soften lighting or enhance skin tones for a polished look. Add testimonials from past couples in pull quotes, and finish with a QR code (added via the Graphic Designer) that links to your full wedding gallery.
Event Photographer
For corporate, nonprofit, or party photography, focus on energy, movement, and professionalism. Use bold text overlays on hero images to call out your service areas. Try incorporating your turnaround time and pricing into clearly labeled icons, and use a grid layout to show a variety of settings you’ve worked in – from galas to festivals.
Start Designing Your Photography Brochure Today
A brochure gives you a tangible, professional way to show off your photography and win new clients. With BeFunky’s customizable brochure templates, you can design one in minutes — complete with all the editing, branding, and layout tools you need in one place. Head to the Brochure Maker to get started!
