Learn Effects Showcase

Creating Instagram Graphics For Your Recipes – Happy Mardi Gras!

By Ani Hughes | Effects Showcase

Even if you are miles away from New Orleans, these mini king cakes' festive colors will get you in the Mardi Gras Spirit! After combining a few different recipes and adapting them to make these miniature versions of the traditionally large cakes, it is time for me to share the results on all my social media channels. (See recipe at the end of the post).

As a food blogger, taking a great photograph and editing it properly is a must: natural light + iPhone can do wonders! Finally, once your food recipe's post is published on your blog, it's time to share it all over the internet! Today I share a few ideas of graphics you can create to share those recipes on Instagram and make sure they stand out from the rest of the food images that swamp your followers' IG feed:

1- Dress Your Graphic For The Occasion

Mini Kings Cake Recipe 1

If your recipe is fun, don't be afraid and create a fun graphic with fun captions and even a colorful background. In this case, it is Mardi Gras so you get to play around with the beautiful purple, yellow, and green colors.

2- Go Big & Bold

Mardis Gras Kings Cake Recipe2

It's pretty exciting to show photos of the process and the hard effort you've put into your recipe, but sometimes it just takes one shot of your finished creation to get people's attention.  Leave those 'step-by-step photos' for Pinterest, more on that in an upcoming post ;)

3- Create Excitement

Kings Cake Recipe Pinterest9

It's always great to get people thrilled for recipes you're working on, it makes them 'part of the process' so while working on that recipe, make sure you share a snap of what you're cooking a few days before you publish that recipe!

4- Create A Graphic 'Collage'

Mardis Gras Kings Cake Recipe3

Add interesting photos of your process, but remember people are most likely browsing quickly through their Instagram feed so when you create a collage, also add some original elements. E.g. on this graphic I added the title on top of a label and a fun goodie.

5- Use Your Time Wisely

Mini King Cakes Recipe

We food bloggers already spend lots of time doing research, testing recipes, the last thing we want is to spend hours editing photos and creating graphics to then spend tons of other hours sharing on SM channels, and uploading to food recipe sites. This graphic took less than 1 minute and was edited on mobile using BeFunky Photo Editor. Use your time wisely, create a visual to suit your target audience, and share away.

According to Zacchary Mccune Instagram's studies, the average Instagram image receives half of its lifetime comments in just 2.23 hours! So yes, you do need to go the extra mile and create astounding graphics that will get you that like, and even that regram!

Mardis Gras Recipe Pin

Mini King Cakes Recipe

Serves 8 Mini King Cakes
Preparation Time: 30 minutes prep, 2 hours rising, 20 minutes glazing and decoration.



  • 1 cup sour cream
  • 3 tbs sugar
  • 2 tbs butter
  • 1 teaspoon salt
  • 1 envelope (2 ¼ tsp) active dry yeast
  • ¼ cup warm water
  • 1 tsp sugar
  • 1 egg
  • 3 ½ cups AP flour

(click to see the rest of the recipe)

Other Helpful Blog Posts:

Sharing Your Recipes On Pinterest
Editing Your Photos On The Go

Photo Editing. Simplified