Looking to grow your Instagram following? Thankfully, there are plenty of trends on the platform that will help you to boost your followers and likes. Rather than spending time embracing passing fads, however, the trick to increase Instagram engagement is to post Evergreen content.
So, what is Evergreen content on Instagram? Simply put, it’s content that remains popular all year round. It’s not about the latest dance routine or prank, but rather about creating eye-catching, informative, and relevant content that resonates with your audience well after they’ve viewed it.
If you’re ready to embrace Evergreen Instagram trends and gain more followers and likes in the process, then we’ve got you covered. Keep reading to find out our top tips!
Utilize Evergreen Hashtags
Hashtags have been a popular part of Instagram since its inception, yet many don’t realize just how effective they are for boosting engagement—when used strategically, of course.
If you haven’t been including hashtags in your Instagram posts, now is the time to start. Including just one hashtag in your Instagram post can boost your engagement by 29%. If you use more than 11 well-crafted hashtags within a post, it can boost interactions by a whopping 79%.
Now, what do we mean when we say well-crafted and strategic hashtags? Essentially, you want to do some research beforehand to discover hashtags that are both extremely relevant to your content, as well as which perform well on the platform. Evergreen hashtags are a great place to start, as they remain popular on Instagram regardless of the day, month, or time of year.
What Evergreen Hashtags Should You Use?
There are many distinct types of Evergreen hashtags you can use. These include:
- Product or service hashtags, such as #shoes or #coffeeshop.
- Niche hashtags that specify your particular industry, such as #contentwriter or #weddingphotographer.
- Instagram community hashtags, including #bloggersofinstagram or #craftersofinstagram.
- Location hashtags, which allow your posts to be discoverable when someone is searching for content related to that area. #sydneyeats and #londonmarkets are two examples.
- Hashtags with phrases that connect to existing communities in a more niche way, such as #amwriting or #bakerylove.
- Acronym hashtags, like #TBT (Throwback Thursday), #OOTD (outfit of the day), or #QOTD (quote of the day).
Create Infographic Slideshows
If you’re wondering how to get more engagement on your Instagram business page, then this current trend is for you. Infographics are images that convey complex information in a fun and visual manner. When you split up this complex information across multiple graphics, however, and post it as a Carousel, you can dramatically boost your engagement rate on the platform. This is because Carousels have the highest engagement rate of all post types. Plus, if the infographic is related to what your brand specializes in, then you can even drive further awareness over to your products or services.
Carousel graphics should be inspirational, shareable, and visually appealing. Thankfully, BeFunky’s Graphic Designer and Infographic Maker have everything you need to make your own Carousel infographic slideshow. We’ve even got a helpful tutorial to help you create your own within minutes!
Need some help when it comes to planning your infographic content? Think about which topics resonate with your target audience. If you run an Instagram Business account to market your services as a personal trainer, then a Carousel infographic about the most effective ab exercises could prove popular. Alternatively, if you’re a travel blogger, you might consider creating an infographic about your favorite campsites in a particular state, for example.
Use Eye-Catching Story Templates
This is because Stories provide another impactful way for you to interact with your following on Instagram, giving you the benefit of an entire screen’s worth of visual content to truly capture your audience’s attention.
The 24-hour lifespan of a Story (unless it’s saved to your highlight reel) also adds an element of time pressure, thus encouraging followers to interact with this content before it potentially disappears forever.
Whether you're using Instagram to develop your personal brand or your business, Incorporating Stories into your social media strategy will enable you to interact more meaningfully with your followers. Doing so also increases traffic to your profile and individual posts, helping to boost those followers and likes.
The key to successful Instagram Stories lies in their design. You want yours to be eye-catching and attention-grabbing to stop your followers from swiping by. This is where BeFunky can help, as it has a wide range of professionally designed Instagram Story templates that you can tweak within seconds.
By doing so, you can also develop a signature style for your content or compliment your existing brand identity.
Categorize Your Stories With Stylish Highlights
Instagram’s Story Highlights feature allows you to make your Stories timeless, rather than having selected Stories disappear after 24 hours. Story Highlights also let you create specific categories, then group the Stories you want to save within these topics. It’s extremely helpful for allowing your followers to find your relevant content on the things that interest them most, whether it’s your OOTD’s, favorite recipes, or latest vacation.
Rather than letting your Highlight “covers” (the image used to represent each category) feature the last Story you uploaded, we recommend creating your own.
Thankfully, it’s easy to do with the Graphic Designer. Simply insert a circle graphic onto your canvas, then add the symbol of your choice from the Graphic Library. Finally, customize the color scheme to suit your profile’s branding, then go ahead and upload it to your profile.
In the example below, we’ve created a Highlight cover set for an artist and categorized her saved Stories into the topics that her audience is most interested in.
When a user lands on your profile and sees an organized and cohesive feed, they’re more inclined to stick around and check out the rest of your content. And if they like what they see, this dramatically boosts their chances of hitting that Follow button or double tapping your posts. It’s a win-win!
Instagram Engagement Down? Try These Trends Today!
Like all social media platforms, Instagram is full of short-lived trends that are popular one week and almost forgotten about the next. Rather than taking the time to keep up with these fast fads, we recommend putting your effort into embracing Evergreen Instagram trends which have already proven to last the distance, as well as boost your followers and likes!
Ready to increase your Instagram engagement? Check out the Graphic Designer to see how its wide range of Instagram templates can help you get started.