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How to Create Instagram-Worthy Photos for Your Brand

By Melanie Doncas | Inspiration

Instagram has 1 billion users each month, making it the second-ranked traditional social network in terms of active users, behind Facebook. The platform means big business for brands; that is, of course, if they know how to leverage it properly.

Thankfully, it’s extremely easy to turn your brand’s photos into Instagram-worthy posts. All it takes is BeFunky’s Photo Editor, a few minutes of your time, and a photo you wish to share. You’ll then have a brand-boosting Instagram presence in no time!

How to Create an Instagram-Worthy Photo Using the Photo Editor

Ready to turn your photo into an Instagram-worthy post for your brand? To get started, head to the Photo Editor.

Step 1: Open Your Photo

Once you've landed in the Editor, click Open at the top of the screen, then select your photo’s destination. For this tutorial, we’re using an image for a skateboard brand.

open your instagram photo

Step 2: Crop Your Photo

To turn your photo into the perfect square format for your Instagram, you’ll need to crop it. Navigate to Edit in the main menu on the left, followed by Crop (which is located underneath Essentials).

crop your photo

Underneath Aspect Ratio, select Square 1x1 from the dropdown menu. Then, use your mouse to resize or reposition the selection. You can click and drag the corners or sides inwards or outwards to make the crop selection smaller or larger. Finally, click the Apply button to confirm your changes.

Step 3: Add an Eye-Catching Effect

If you want to add even more wow-factor to your brand’s Instagram photo, try adding an eye-catching Photo Effect. Navigate to Effects in the main menu on the left, then select a category. For this image, for example, we’ve selected Summer.

choose an effect for your instagram post

Step 4: Adjust and Apply Your Effect

When you click on your desired effect, you can use the slider to increase or decrease the effect’s amount. You also have three options located above the slider, including Settings, Apply, or Cancel. Settings allows you to adjust additional elements of your effect, such as Highlights, Shadows, Color, or more. To apply your chosen effect, simply click the Apply button.

adjust and apply effect

Step 5: Save Your Instagram Photo

Once you’re happy with your new photo, it’s time to save it so you can upload it to your Instagram. Click Save at the top of the screen, then select your desired save location.

save your instagram post

The Final Post

As you can see, even the smallest of tweaks – just some cropping and a filter – can help you to turn one of your brand’s photos into the perfect Instagram post!

instagram crop final

4 Tips for Creating Effective Instagram Photos

To help you perfect your brand’s Instagram photos, we’ve rounded-up our top tips for success on the platform. The best part is each of these can quickly and easily be achieved using BeFunky’s Photo Editor. There’s no need for expensive, difficult-to-use software!

1. Perfect Lighting

Photos that are light and bright attract a lot more engagement than those which are dark and poorly-lit. Adjust your photo’s lighting settings by increasing the Brightness or Highlights using the Exposure tool, which is located in the Edit menu.

2. Vivid Colors

Unless your brand’s aesthetic calls for sepia-toned or black and white images, you should also focus your efforts on creating beautifully vivid photos. Our eyes are naturally drawn to all things bright and colorful, plus color has the ability to spark certain emotions, meaning it can be carefully used to your brand’s advantage!

3. Great Composition

When cropping a photo to turn it into the perfect, square-shaped post for your Instagram, it’s important to get the composition right. You don’t want to crop out important elements of the image, nor do you want to frame it in a way that’s jarring for the viewer.

4. Cohesive Profile

Gone are the days of just posting photos on Instagram without giving your overall profile any thought. Having a cohesive grid also creates a consistent, on-brand Instagram presence, further helping to increase your brand awareness.

Boost Your Brand With Stunning Instagram Photos

Thanks to the Photo Editor and its easy-to-use tools and effects, creating Instagram-worthy photos is both quick and easy. Once you crop your image into a square format, you can then get creative with BeFunky’s wide range of Effects to create the perfect, on-brand addition to your Instagram profile.

Ready to create a stunning Instagram photo for your brand? Go on, try it for yourself! 

Photo Editing, Simplified.

Photo Editing. Simplified