Did you know that on average, Instagram has over 500 million users per day? Whether that comes as a shock or not, it means there are a whole lot of pictures and graphics being uploaded to Instagram! As the platform has grown, so has the demand for better graphics. If you want to stand out on Instagram, it’s time to up your visual marketing game.
There are a lot of ways to make your Instagram photos more unique and eye-catching, but we can’t help but love this new trend: Overlays! The good news is that with BeFunky’s online Photo Editor and Mobile App, there are hundreds of customizable Overlays you can add to your photos in seconds. Now your photos are bound to stand out!
What Is An Overlay?
If you’ve never heard of the term Overlay before, you may have heard them described by another name: Photo Masks. They’re essentially a second image or graphic that sits on top of your photo as a layer to create intriguing shapes. Think of it like cutting a shape out of paper and placing it over an image - whatever is outside of the cutout is hidden, or masked.
Overlays can be a shape, a letter, pattern, or a combination of any of those things. They’re great for highlighting a portion of your image or adding a unique look to your Instagram feed. With BeFunky, you can customize your Overlays by decreasing the opacity on the masked portion of your photo, changing the color of the mask, and changing the size or position of the shape. You can even add multiple Overlays on top of the same photo for a really intriguing look.
The best part is, with BeFunky’s Photo Editor, adding an Overlay is easy whether you’re on the computer or your mobile device. We’ll show you how to use both!
How To Add Overlays To Photos Online
Once you’ve got a photo in mind, upload it to BeFunky’s online Photo Editor. Since Instagram favors a square orientation, if your image is not already cropped in this way, you might want to consider starting in the Edit panel. Select the Crop tool, then select Square 1x1 from the dropdown menu. When you’ve got your photo looking just right, click the blue checkmark to confirm.
Now for the fun part. Head to the Overlay tab in the menu on the left and browse the various categories. You’ll find tons of Overlays here - from seasonal to shapes, letters, and everything in between! Scroll through your options and choose your favorite.
Once you’ve got your Overlay chosen, you’ll be able to click on the Settings Menu (the mixing board icon) and customize it. Here, you’ll find options for changing the color, size, opacity, and more to make it truly unique.
If you want to change the color of your Overlay, click on the box next to Color in the Settings Menu. You can choose any hue on the spectrum, or use the eyedropper tool to select a color from your original image so that your Overlay matches the color scheme.
Be sure to play around with the different sliders in the Settings Menu to find a variety of ways to customize your Overlay. Once you've got it looking just right, click the blue checkmark to apply all of your settings.
Now that your Overlay is looking perfect, it’s time to share it using the Save and Share buttons at the top of the Photo Editor. Too simple!
How To Add Overlays To Photos On BeFunky Mobile
If you want to add an Overlay on the go, BeFunky’s Mobile App is your ticket to all the likes. To get started, open the App and choose Photo Editor, then upload a photo from your camera roll. Scroll through the options at the bottom of the screen until you see Overlays and tap to open.
In the mobile version, you’ll find a huge variety of Overlays to add to your photo, and you can preview each one with a tap.
Once you find your favorite, notice that you can open a Settings Menu similar to the one on web by tapping the mixing board icon that appears on your selection. Here, you can change the color, opacity, and size of the Overlay to customize it. When you’ve got it looking just right, click the blue checkmark to apply it. Then you can post it right to Instagram using the Save button in the upper right corner!
With so many styles to choose from, plus all the options you could need to make an Overlay your own, you’re bound to stand out in the sea of Instagram posts! They’ll have your followers asking, “how’d you do that?!”
Get started using the link below, and if you’re looking to seriously grow your social media channels, you’ll find all the tips you could ever need over at Immensely Social. Happy overlaying!